Did you know that you can create your own hashtags on Instagram and persuade businesses to start collaborating with you?
You see, if you’re the first to think of a hashtag, it’s practically yours, and businesses are always on the lookout for unique and interesting hashtags to associate with their products and services. Maybe you get lucky, is what I’m saying.
Here’s how to do it, in a nutshell:
- Make a new post on Instagram
- Select a photo or take a new one, and tap on the blue arrow
- Edit your photo and tap on the blue arrow
- Create a new hashtag
- Search for your hashtag
- See what results appear
This guide will go through every aspect of creating a hashtag, with screenshots to help you understand better, so better strap in because this is a long one!
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How Can You Create a Unique Hashtag on Instagram?
It’s quite simple, really – post a picture with a unique hashtag (you’ll know if it’s unique when you type it in) and then look for all posts under that hashtag.
If your post is the only one you find, it means you just found a unique Instagram hashtag. More specifically, you CREATED it.
See below how you can do this:
1. Make a new post on Instagram
Begin by opening Instagram and going to your profile page (tap the Profile icon in the bottom-right corner for that).
Once you’re there, tap the “Plus” icon in the top-right corner, above your Followers and Following metrics (see the screenshot above).
This will open a menu at the bottom of the page where there are several options. Choose “Post” and see the next steps for further information:
2. Select a photo or take a new one, and tap on the blue arrow
Once you tap on “Post“, you’ll be taken to the “Gallery” page where you should select a photo to post. Once you select it, tap the blue arrow in the top-right corner and you’ll be taken to the next screen.
3. Edit your photo and tap on the blue arrow
This next page is where you can adjust various graphical elements of the photo (contract, structure, brightness, and so on) or add filters.
Once you do all that, tap on the blue arrow icon in the top-right corner to proceed.
4. Create a new hashtag
The next page will show the final screen before posting the photo. Here, you can add the hashtag at the very top of the page (check the screenshot above).
At this point, you’ll see a drop-down list of hashtags identical to what you’ve typed in.
When you see no suggestions, it means your hashtag is unique.
Tap on the blue arrow in the top-right corner to post the photo.
5. Search for your hashtag
It’s time to search for the hashtag and see what posts pop up. Use the magnifying glass icon in the bottom-left corner!
6. See what results appear
As you can see, the only result is the one we posted.
There’s nothing else found under that hashtag on Instagram, so it means we created a unique hashtag, and we’re the first to use it.
You can do that too!
If the hashtag had been used by anyone else, you’d have seen other posts and photos next to yours.
A brand hashtag is necessary if you’re operating a business on Instagram.
People will find you much faster if you create a unique hashtag to identify your business.
Many online businesses do this on Instagram.
Post something and write a hashtag in the Caption field to find a unique or branded hashtag. If there are no suggestions, it means your hashtag is unique.
We’re done and you’ve just learned a new trick! Let me know in the comments below if this guide was helpful or if you have other questions about the topic!
Why would you create a unique hashtag on Instagram?
To establish credibility and improve your business marketing.
Posting content under a brand business hashtag makes you look more professional, and people find you easier.
Grouping posts under a designated hashtag will improve client engagement, as well.
Not only this, but you can create hype by using a unique hashtag.
If you’re considering launching a new product, you could check the community’s interest in this by posting under a specific hashtag.
So, a unique hashtag also serves as an analytic tool.
How should you design a unique hashtag?
In creating a unique hashtag, you need to ask yourself some questions.
Is the hashtag catchy or unique? Does it look interesting, and is it easy to memorize?
Does it represent your product/service the way you want it to?
It should be easy to remember but also not boring and forgettable.
Most importantly, does it make people want to use and engage with your business?
A little brainstorming and research are needed to create a unique and functional hashtag on Instagram.
When you finally find it, promote it on other social media channels.
Once you launch the hashtag, interact with your community and see if they like it.