Last week, Linda Yaccarino took over Elon Musk’s role as CEO of Twitter, and she already made known her plans for the platform in a series of tweets and emails to company personnel. She wants to turn the platform into “the world’s most accurate real-time information source and a global town square for communication.”
She called the platform Twitter 2.0 and said that things need to change so that the platform benefits everyone. But in essence, it would emphasize the free exchange of unbiased information.
But more realistically, Yaccarino’s foremost goal will be to get back the advertisers that Musk scared away through the Twitter Blue debacle and his controversial tweets.
It won’t be easy but Yaccarino arguably has extensive experience in this regard. She was the Chairman of Global Advertising and Partnerships at NBC Universal. During her activity there, she made over $100 billion in ad revenues for the company.
Yaccarino said that “We have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. From what I can tell so far, we’re built for this.“
Accurate and unbiased information seems to be the carrot that should attract advertisers back. The “unfiltered exchange of information,” as she calls it, will be a step forward for the platform.
However, the fact that Twitter recently pulled out of the EU’s disinformation code doesn’t bring a lot of credibility to her claims. The code fights back against fake news, increase transparency, and stop the spread of fake accounts and bots.
Moreover, Ella Irwin, Twitter’s head of trust and safety recently resigned on June 1, and she was in charge of content moderation. Without her, chaos will ensue in terms of fake news and misinformation.
But people are confident that Yaccarino will find a solution for everything. Former Twitter CEO and founder, Jack Dorsey, is supportive of Musk’s decision to name Linda Yaccarino as new CEO: “I do have confidence that he’ll figure it out. I do have confidence in his new CEO. I own three percent of this new company, so I’m supportive.“
