B2B is Business-to-Business, and B2C is Business-to-Customer, the two main types of online businesses that you’ll come across. And if you’re reading this article, you’re probably one of them.
Each type of business has different requirements because the customer is different. In the case of B2B, the client is represented by other companies who need specific products that either streamline scale or produce value in some way.
With B2C, the end-customer is the individual who needs a particular service or product for X reason. Nike, for instance, is mostly a B2C company that sells sneakers to regular people.
In this article, I’ll explain which social media platforms are best for B2C and B2B, the reasons for that, and any advice I might find useful for you. Keep reading!
January 2022 Study by Statista
Below, I’ll include a chart that shows an online study conducted by Statista where 2,897 online marketers choose the best social media networks for B2B and B2C worldwide.
| Social Platform | B2B | B2C |
| 32% | 55% | |
| 40% | 7% | |
| 19% | 27% | |
| YouTube | 5% | 7% |
| 2% | 3% | |
| TikTok | 1% | 1% |
The chart basically shows the respondents’ opinions about every platform’s use. Some are better for B2B, and some excel at B2C. And some…are better left alone (Twitter or TikTok).
B2C is pretty easy – most social media platforms are focused on this type of clientele, Facebook in particular. Instagram is also great for this.
As for B2B, the single best social media platform in the world for that is LinkedIn. Around 40% of respondents claimed that LinkedIn is best used for B2B.
Facebook appears to be somewhere in the middle but clearly excels at B2C product placement, the second-best platform used for B2B promotion.
Below, I’ll go through every platform on this list and explain how to best use them for B2B and B2C, the reasons for that, and actionable advice, if any.
1. Facebook – A Haven for B2C
Around 97% of B2C marketers use Facebook for product placement and to promote their services. Why do you think that is? Well, for multiple reasons:
- Facebook has the most active users among all social media platforms (2.963 billion)
- Its total potential ad reach is 1.98 billion people
- The total ad reach vs. the total worldwide population is 24.8%
- Its total ad reach vs. the total worldwide internet users is 38.4%
- Facebook actively encourages its users to like, comment, and share posts, thus creating massive engagement for promotional posts
- There are multiple ways to promote products on Facebook, including photos, videos, polls, slideshows, carousels, blog posts, etc.
- Facebook offers valuable insights into specific demographics, interests, locations, post reach, engagement, brand awareness, and so much more
Putting that aside, though, Facebook is a paradise for B2C businesses for one simple reason – its core audience is made up of customers. Regular people, not companies.
93% of all marketers are running paid Facebook campaigns; did you know that? They’re doing it because it works wonders for their businesses. The realistic profits that they make are nothing to scoff at.
2. Twitter – A Bit of B2C
Twitter, although a platform that’s severely inefficient at product placement and with ad revenue that’s stalled for most of the platform’s existence, can still be used for B2C.
Many marketers are doing it, in fact. Live-tweeting is one of the best methods to promote anything on Twitter because it offers specific contexts that may help with user engagement, such as:
- Political events
- Sports events
- Television airings
Not much is happening on Twitter other than political debate, no matter where you look, but many companies are thriving on the platform. Well, maybe now is not a good time to be recommending Twitter for B2C because of the platform’s instability, what with Musk’s takeover and all that.
However, if you’re a B2C marketer and want to drive engagement to your sponsored event, then Twitter may be one of your best options.
If you ask me, Twitter is a powder keg waiting to explode at the tiniest spark for several reasons:
- Elon Musk’s continuous changes to the platform
- The platform’s heavily-politicized userbase that’s quick to anger and grab the pitchforks
Far for me to disprove Twitter’s marketing potential if advertisers have been using it successfully, but it appears that in 2022, not many were willing to use it for B2B or B2C (see the chart in the article intro).
I wonder why that is. I’m willing to bet that it’s for the two reasons I mentioned above. The first is only temporary, fortunately. As long as Musk calms down and stabilizes the platform, marketers will return.
But the second reason is that’s a whole other beast. I don’t see a solution to this, honestly. For the foreseeable future, Twitter will remain a politically-obsessed playground, and that’s not exactly ripe terrain for B2C companies. Or is it?
3. Instagram – Mostly B2C and Some B2B
In January 2023, Instagram had around 1.318 billion users around the world in terms of ad reach. That’s how many people you can technically reach if you market through Instagram.
Moreover, around 41% of its audience is made up of users 24 or younger, according to Statista. So, Gen Z, is infamous for its interest in the newest trends, including products and services.
Since more and more B2C businesses are focusing on Gen Z products, Instagram is fertile ground for product placement.
The platform’s visual nature and potent emphasis on user engagement make it extremely attractive for fashion brands, for instance. What’s more, as of January 2023, 51.8% of all Instagram users were female, so the fashion and beauty industries couldn’t find a better audience here.
Around 60% of B2C marketers are using Instagram, and 11% of them claim that it’s their most used social platform for marketing campaigns. Influencer collaborations are just waiting to happen every day here.
You should definitely invest in Instagram B2C marketing if your products/services can be visually leveraged. With great visuals and an influencer to promote it, you can’t go wrong.
4. YouTube – Both B2B and B2C
YouTube’s potential for B2B and B2C marketing is undeniable. Being the biggest online video platform in the world, YouTube has a monopoly on video content, and with more than 1.5 billion users, it can become an excellent asset in a marketing campaign.
Around 46% of all marketers are using YouTube right now for B2C promotion. This could translate to any form of video content, including:
- How-to videos
- Longer and more in-depth tutorials
- Video blogs
- Short and original videos
- Ad clips
- Reviews
- Educational videos
I’m sure you’ve seen plenty of YouTube ads, but those aren’t the only form of promotion on the platform. Far from it, in fact.
Think about your favorite YouTuber. Haven’t they promoted anything at least once? A product or a service that they swore upon. And I’m not saying they’re lying, but some (most) of them are getting paid to say that.
That’s how product placement and B2C and B2B marketing work on YouTube. You sign a contract with a famous YouTube that has a huge following to promote your product. And the rest is history.
Smart YouTubers will only choose products that they’ve tried themselves so as to avoid promoting bad products to their audience. It’s never a good sign when a content creator promotes anything and everything just to make a buck.
The best type of B2C marketing on YouTube is:
- Seamlessly introduced
- Funny and interesting
- Doesn’t overstay its welcome
- Emphasizes a solution to a problem in the first seconds
- Isn’t too pushy
- Brings value to a potential client
The worst types of ads are the ones that interrupt a video. You know, the ones – those that you either have to wait to skip or they’re unskippable.
5. LinkedIn – Mostly B2B and Some B2C
LinkedIn is a whole other beast compared to Instagram or Facebook. Most of the users coming to LinkedIn are professionals looking for professional content. They want quality and technical analyses.
The classy and funny sales pitch you might throw on YouTube won’t fly here, especially for B2C customers. They’re looking for hard facts that will improve their business in some capacity.
As for B2C, you’ll still want to make it crystal clear that your product/service solves a certain problem that the client is dealing with. And you should know that your target audience is somewhere in the 30-55 age bracket; they’re highly educated, and they’re working professionals.
Here are a couple of advantages of using LinkedIn for B2C:
- Low competition – LinkedIn offers massive untapped potential because B2C marketers are mainly focused on Facebook, Instagram, and YouTube. You’ll have free reign on LinkedIn if you bring your marketing campaign here, for the most part;
- Credibility – By design, LinkedIn requires you to establish an overview of your company and a profile. This is where you’ll establish your brand identity, provide evidence of the value you bring, and stabilize your credibility in the community. Your clients will find you much more trustworthy this way;
- Cost-Effective – Due to the low competition, you won’t need to invest as much for a LinkedIn marketing campaign. With a reasonable cost, you can reach your target audience and offer crisp product placement for immediate engagement;
- Superior Clientele – LinkedIn’s audience is mostly made up of the upper echelon of society, entrepreneurs, companies, businessmen, and women. And they’re all looking for something that can bring value to themselves or their businesses. If you can serve them that value, then you’ll create a superior clientele for your products/services.
LinkedIn is all about creating value and bringing high-quality products to the table. Professionalism, trustworthiness, credibility, and added value – that’s all that matters on LinkedIn, both for B2B and B2C.
6. TikTok – Definitely B2C (if at all)
TikTok is….not something I would recommend for B2C unless your audience is made up entirely of Gen Z. Most B2C marketers are avoiding TikTok as of now, let alone B2B.
But if you know your way around the platform and you can negotiate a solid deal, then TikTok might be even better than some of the other platforms above.
Gen Z is especially attuned to the newer trends, and they’re highly adaptable, so if your marketing is convincing enough, they’ll hop on the train without a second thought.
The problem is that a lot of TikTok’s audience is under 18, which isn’t good at all for any marketer. Moreover, many of them aren’t exactly looking to buy something either.
There are just too many uncertainties with TikTok, but it does have somewhat of a monopoly on short-form videos. If you can find a way to use that for marketing ads, then by all means, go for it.
The good thing about the lack of competition for B2B on TikTok is that you’ll get your pick of the best influencers at affordable price points.
Types of Social Media Content to Leverage for B2B and B2C
This section will go into more detail about the types of content best suited for B2B and B2C marketing on social media. I’ll also recommend a social media platform that works best with each form of content.
Keep reading!
1. Infographics – Facebook, LinkedIn, Instagram
Source for the infographic above
Infographics look professional, and sleek, and they can convey your message in a visual and impactful way. Everyone can understand an infographic if it’s simple and to the point.
And they should be simple visual representations of complex data and technical analyses, depending on your niche and product. Infographics are designed to be easy to understand and engaging, and it’s easy to see why they’re so successful.
Visual content is much more digestible than text content. A large portion of people respond better to images than text, and even our brains process images faster than text. It’s like the human brain is biologically designed to understand infographics 😀
Here’s what you can do with infographics on social media:
- Drive brand awareness
- Get more traffic to your website
- Explain your product and service in an attractive and fun way
- Improve your SEO
- Increase your ROI
- Engage with your community
- Showcase a new product line
- Compare between two service plans that your company offers
The infographics don’t have to be super relevant, either. That’s the magic of this type of content – its visual nature allows you to introduce related information because you know it won’t be too much for the reader.
2. Video – YouTube/TikTok
There’s nothing more engaging than a well-done video. It’s the absolute form of content that appeals to everyone. About 81% of all businesses use videos for marketing their products and services.
Remember when I mentioned that visual content is more digestible than text content? This applies even more to videos, which are moving images. Your clients are more likely to remember something they see in a video rather than a text they’ve read on your website.
That’s why video social media marketing is incredibly effective at getting new clients and increasing your ROI. Moreover, the video niche is extremely extensive, so much so that you can make any type of promotional video:
- Informative
- Inspirational
- Emotional
- Storytelling
- Dramatic
- Simplistic
And here’s the kicker – a video can contain any other form of content, including an infographic or text. The versatility of marketing videos is unmatched, simply put. But you also need to ensure that your video is appealing enough – after all, you don’t want it to end up without views.
For this type of content, YouTube is king, followed by TikTok and potentially Facebook. But if you’re focusing on video-form online marketing, YouTube is the absolute best in this category. Contact an influencer, write up a contract, and then wait for the influx of clients.
3. Listicle – Facebook/LinkedIn
You’ve surely seen tons of listicles by now. They look like this:
5 Superb Locations to Visit this Summer:
- Iceland
- Reykjavik
- Madagascar
- Greece
- Poland
Yeah, that’s a listicle, and you have to admit that it’s pretty quick and easy to read. Moreover, you get the information you need right away.
Under each of those bullet points, you (or the content writer) will offer more details if the client is interested. A listicle would be wonderful for promoting products and services on social media because you can provide the most important information right away:
- What the product is
- What it does
- Why you need it
- How it solves your problem
- How much it costs
- Where can you get it
If you’re talking about multiple products, then each one could have a listicle with the elements mentioned above. Think of it this way – your clients’ attention span is a bit low, and you don’t want them to lose interest before they get to try your revolutionary product or service.
4. Question-Type Posts – Facebook, Twitter
“What’s the best way to clean your aquarium?” – question-type blog posts have been found to produce more engagement than statement-type posts.
Source – me.
Other than my own experience recommending this, common sense also dictates that readers may be more interested in finding out the answer to an asked question. Maybe they were wondering the same thing, and you just happened to post a blog article titled the same way.
Even if they weren’t curious about it, the fact that you’ve posted about it with a question title is sufficiently engaging for them to start reading.
You can easily enter ads (photos or even videos) in the blog article where you recommend your product. This is called promotional copywriting, and it generally has the following structure, courtesy of yours truly:
- Intro where you present a problem and offer a solution (e.g., Mentioning how hard it is to sell real estate in West Palm Beach but that your company offers comprehensive assistance with that);
- First subtitle – Mention how your company can help the client obtain what they need and what benefits you provide
- Second subtitle – Offer additional information that they may find useful (ways they can use your product, etc.) and go into more detail about the product
- Third-fourth-fifth paragraphs (if needed) – Give more details about the product and its benefits, include CTAs, and keep the writing style grounded and helpful
- Conclusion – Sum up the most relevant points and include contact details
This is the basic structure for any promotional blog article, and it’s super versatile because you can add photos, videos, infographics, and other elements that will get the reader’s attention.
5. How-To Posts – Facebook, Twitter
This one is very similar to the one above where you asked a question. For a how-to post, the structure of the title sounds something like this:
- How to create a tweet on Twitter?
- How to unfriend someone on Facebook?
Most of the articles on Whizcase are of the how-to variety if you’ve been scrolling through them. These types of articles are very good at providing clear instructions to solve a certain problem.
Usually, that problem is stated in the title of the blog post (see above). My personal preference is offering the solution in the first few lines of the post and then going into more detail or offering more thorough instructions.
For B2B and B2C marketing, these blog posts would look something like this:
- Intro section where you introduce the problem and emphasize that your product/service can solve that problem
- Subtitles where you offer details about the way your product/service functions, its different aspects, and other relevant things that are worth mentioning
- Conclusion, where you bring everything to a close and reemphasize that your product solves that particular problem. Don’t forget the CTA and contact details.
The question-type blog posts and the how-to blog posts are extremely similar in scope and structure, but they may impact readers differently, depending on how you approach the topic.
Best Content for Various Niches (B2B and B2C)
Alright, now that we’ve gone through the various types of content you can use for B2B and B2C on social media, how about a more direct illustration of their performance?
Below, I’ve prepared eleven niches, each with a chart showing the average number of shares the different content forms received on specific social media platforms. Confused yet?
I’ll help you understand below!
1. Business – Around 14,293 Articles Analyzed
| Google+ | |||||
| Infographic Post | Between 5,000 – 12,500 average shares | Between 500 – 2,300 average shares | Between 3,000 – 4,800 average shares | Almost no shares | Between 2,400 – 3,200 average shares |
| Video Post | Between 2,000 – 10,500 average shares | Between 500 – 2,000 average shares | Between 0 – 300 average shares | Almost no shares | Between 900 – 1,000 average shares |
| Listicle Post | Between 4,000 – 11,000 average shares | Between 500 – 2,300 average shares | Between 0- 300 average shares | Almost no shares | Between 2,400 – 3,000 average shares |
| Question Post | Between 2,900 – 12,500 average shares | Between 300 – 2,200 average shares | Between 0 – 200 average shares | Almost no shares | Between 2,100 – 2,600 average shares |
| How-To Post | Between 3,200 – 11,000 average shares | Between 300 – 2,300 average shares | Between 0 – 200 average shares | Almost no shares | Between 2,400 – 3,000 average shares |
This data was gathered between October 2014 and October 2015 but is still relevant today because nothing much has changed in how we consume content online. If anything, the emergence of short-form videos has been the biggest addition to online marketing.
In the Business niche, it seems that infographics, question-type posts, and how-to posts are the best types of content, especially on Facebook.
Google+ is one of the worst social media platforms you can use for B2B or B2C marketing, so I wouldn’t recommend it, and LinkedIn is best used for infographics, listicles, question-type posts, and how-to posts.
2. Lifestyle – Around 14,292 Articles Analyzed
| Google+ | |||||
| Infographic Posts | Between 300 – 900 average shares | Between 0 – 200 average shares | Almost zero average shares | Almost zero average shares | Between 200 – 300 average shares |
| Video Posts | Between 1800 – 3,500 average shares | Between 100 – 1600 average shares | Between 0 -100 average shares | Almost zero average shares | Almost zero average shares |
| Listicle Posts | Between 300 – 1,800 average shares | Between 0 – 200 average shares | Between 200 – 300 average shares | Almost zero average shares | Almost zero average share |
| Question Posts | Between 700 – 5,100 average shares | Between 0 – 500 average shares | Almost zero average shares | Almost zero average shares | Between 500 – 700 average shares |
| How-to Posts | Between 500 – 2,800 average shares | Between 0 – 300 average shares | Between 400 – 500 average shares | Almost zero average shares | Between 300 – 400 average shares |
Regarding the lifestyle niche, people generally prefer videos or question-based blog posts followed by how-to blog posts. Listicles are “meh” for the most part, with the worst being infographics.
Based on the chart above, you can see how Facebook dominates again, with people preferring it over every other social media platform.
Interestingly, there are some takeaways you could take from this chart:
- For how-to posts, people will prefer Facebook, then Pinterest, then LinkedIn, and finally Twitter, in that order
- For question-type posts, people prefer Facebook, then LinkedIn, and then Twitter
Google+ is, yet again, completely useless based on these stats. B2C and B2B marketing campaigns are better kept unused than put on Google+.
A good example of a question-type blog article in the lifestyle niche would be “What Are the Three Things to Know When Going to an Interview?“. You can see how this type of article might attract attention.
3. Finance – 14,365 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 300 – 3,100 average shares | Between 0 – 100 average shares | Between 200 – 300 average shares | Between 50 – 200 average shares | Almost zero average shares |
| Listicle Posts | Between 700 – 2,400 average shares | Between 600 – 700 average shares | Between 400 – 600 average shares | Between 50 – 400 average shares | Between 0 – 20 average shares |
| Question Posts | Between 400 – 2,050 average shares | Almost zero average shares | Between 200 – 400 average shares | Between 0 – 200 average shares | Almost zero average shares |
| How-to Posts | Between 500 – 3,050 average shares | Between 450 – 500 average shares | Between 100 – 450 average shares | Between 20 – 100 average shares | Between 0 – 20 average shares |
In the world of finance, people appreciate how-to guides and videos to get information and find out about products and services. Listicles may also work in offering details about certain products or financial phenomena.
For instance, if you’re offering B2B services and can’t crack the Facebook market, you may want to try LinkedIn with some listicle posts. Either that or Pinterest. Both offer reasonable results in terms of shares, aside from Facebook.
4. Marketing – 14,348 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 1,700 – 6,800 average shares | Almost zero average shares | Between 1,600 – 1700 average shares | Between 300 – 1,600 average shares | Between 0 – 300 average shares |
| Listicle Posts | Between 1,900 – 3,100 average shares | Between 1,800 – 1,900 average shares | Between 1,200 – 1,800 average shares | Between 200 – 1,200 average shares | Between 0 – 200 average shares |
| How-to Posts | Between 2,000 – 3,000 average shares | Around 2,000 average shares | Between 1,300 – 2,000 average shares | Between 250 – 1,300 average shares | Between 0 – 250 average shares |
| Question Posts | between 1,900 – 3,600 average shares | Around 1,900 average shares | Between 1,200 – 1,900 average shares | Between 150 – 1,100 average shares | Between 0 – 150 average shares |
| Infographic Posts | Between 2,000 – 2,500 average shares | Between 1,800 – 2,000 average shares | Between 1,200 – 1,800 average shares | Between 150 – 1,100 average shares | Between 0 – 150 average shares |
The marketing niche, both for B2B and B2C, is best represented by video-type posts, followed by question posts, listicles, how-to posts, and infographics in the end.
This is where we also see the first positive results for Google+, especially for video posts, listicles, and how-to posts. But videos are, by far, the most popular content type for B2B and B2C in the marketing industry.
LinkedIn is especially popular for marketing-related posts, other than Facebook, of course.
5. Parenting – 14,034 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 1,000 – 4,800 average shares | Between 0 – 300 average shares | Almost zero average shares | Between 300 – 1,000 average shares | Almost zero average shares |
| Listicle Posts | Between 300 – 6,000 average shares | Between 0 – 200 average shares | Almost zero average shares | Almost zero average shares | Almost zero average shares |
| How-to Posts | Between 150 – 4,800 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 30 average shares | Almost zero average shares |
| Question Posts | Between Between 150 – 11,800 average shares | Between 100 – 120 average shares | Almost zero average shares | Between 0 – 30 average shares | Almost zero average shares |
By far, the most popular type of post for the parenting niche is the question-type post (“what“). Example – What’s the Best Type of Food for a Toddler?
Next, video content is the second-most popular on Facebook, Pinterest, and Twitter. LinkedIn and Google+ get almost no shares for any type of content related to the parenting niche.
B2B businesses don’t really exist in the parenting niche, and it’s all B2C. But overall, this niche is heavily dominated by Facebook, so I wouldn’t recommend marketing parenting products anywhere else.
6. SEO – 14,236 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 550 – 1,080 average shares | Almost zero average shares | Between 500 – 550 average shares | Between 110 – 500 average shares | Between 0 – 110 average shares |
| Listicle Posts | Between 800 – 1,000 average shares | Around 790 average shares | Between 600 – 720 – average shares | Between 100 – 600 average shares | Between 0 – 100 average shares |
| How-to Posts | Between 850 – 1,040 average shares | Around 820 average shares | Between 620 – 740 average shares | Between 120 – 650 average shares | Between 0 – 120 average shares |
| Question Posts | Between 900 – 1,160 average shares | Around 850 average shares | Between 620 – 780 average shares | Between 80 – 650 average shares | Between 0 – 80 average shares |
| Infographic Posts | Between 820 – 920 average shares | Between 650 – 750 average shares | Between 500 – 770 average shares | Between 80 – 500 average shares | Between 0 – 80 average shares |
Content on SEO is shared indiscriminately across all social media platforms, and the content’s form doesn’t really matter. Anything goes as long as it’s helpful.
Question posts, infographics, listicles, and how-to posts, I’ve seen all of them in the SEO industry, both for B2B and B2C.
The weakest social media network in terms of content shares for SEO is Google+, but that’s to be expected already. Essentially, I’d never recommend anyone to focus on Google+ for marketing.
7. Technology – 14,382 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 2,000 – 7,600 average shares | Almost zero average shares | Between 1,950 – 2,000 average shares | Between 1,000 – 1950 average shares | Between 0 – 1,000 average shares |
| Listicle Posts | Between 2,000 – 7,100 average shares | Between 2,000 – 2,050 average shares | Between 1,700 – 2,000 average shares | Between 200 – 1,700 average shares | Between 0 – 100 average shares |
| How-to Posts | Between 1,800 – 6,800 average shares | Almost zero average shares | Between 1,650 – 1,780 average shares | Between 300 – 1,650 average shares | Between 0 – 300 average shares |
| Question posts | Between 2,000 – 6,900 average shares | Almost zero average shares | Between 1,600 – 2,000 average shares | Between 200 – 1,600 average shares | Between 0 – 200 average shares |
| Infographic Posts | Between 2,300 – 4,800 average shares | Between 2,150 – 2,250 average shares | Between 1,550 – 2,150 average shares | Between 100 – 1,550 average shares | Between 0 – 100 average shares |
The technology sector is one of the top-performing online industries in terms of B2B and B2C. As for best-suited content types, I’d recommend question-type posts, videos, and listicles. How-to posts and infographics are also good if you want to diversify.
Facebook videos and listicles – that’s what I personally recommend for starters. Then, you can expand to Pinterest with infographics and listicles and then to LinkedIn with infographics, question-type posts, and listicles.
Google+ may also be a good idea if you’re looking for low competition but focus on video posts.
8. Entertainment – 14,368 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 1,000 – 25,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 1,000 average shares | Almost zero average shares |
| Listicle Posts | Between 2,000 – 48,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 2,000 average shares | Almost zero average shares |
| How-to Posts | Between 2,000 – 32,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 2,000 average shares | Almost zero average shares |
| Question Posts | Between 1,200 – 29,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 1,200 average shares | Almost zero average shares |
In the entertainment niche, the only competition is between Facebook and Twitter, and it’s not even a contest. Across all content types, Facebook dominates by a huge margin.
As for the best type of content, listicles take the crown. Between 2,000 and 48,000 shares per listicle post that’s definitely something you should focus on in B2C or B2B.
9. Fashion – 14,301 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 1,500 – 7,000 average shares | Almost zero average shares | Almost zero average shares | Between 1000 – 1,200 average shares | Between 0 – 1,000 average shares |
| Listicle Posts | Between 1,500 – 11,000 average shares | Between 600 – 1,200 average shares | Almost zero average shares | Almost zero average shares | Almost zero average shares |
| How-to Posts | Between 1,700 – 11,000 average shares | Between 800 – 1,300 average shares | Almost zero average shares | Between 0 – 400 average shares | Almost zero average shares |
| Question Posts | Between 800 – 6,800 average shares | Between 800 – 900 average shares | Almost zero average shares | Between 0 – 200 average shares | Almost zero average shares |
| Infographic Posts | Between 14,900 – 17,500 average shares | Between 800 – 14,500 average shares | Between 300 – 800 average shares | Between 0 – 300 average shares | Almost zero average shares |
The fashion industry thrives on infographics, whether on Facebook or Pinterest. New clothing styles, new brands, new cosmetic items, and fashion are something ever-popular across Facebook and Pinterest.
B2C online marketing will immediately find the right audience with well-placed infographics or how-to posts, depending on what you want to achieve or the type of content you have in mind.
If you want to expand to other social networks like LinkedIn or Twitter, infographics are still your best bet.
10. Health – 14,320 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 2,600 – 19,300 average shares | Almost zero average shares | Almost zero average shares | Between 1500 – 2,500 – average shares | Between 0 – 1,400 average shares |
| Listicle Posts | Between 2,400 – 20,500 average shares | Between 500 – 2,400 average shares | Almost zero average shares | Between 0 – 500 average shares | Almost zero average shares |
| How-to Posts | Between 2,200 – 22,500 average shares | Between 2,000 – 2,200 average shares | Almost zero average shares | Between 0 – 1,800 average shares | Almost zero average shares |
| Question Posts | Between 1,500 – 21,500 average shares | Between 1,200 – 1,250 average shares | Almost zero average shares | Between 1,400 – 1,450 average shares | Almost zero average shares |
| Infographic Posts | Between 5,100 – 22,500 average shares | Between 700 – 5,100 average shares | Almost zero average shares | Between 0 – 600 average shares | Almost zero average shares |
In the Health Department, how-to blog posts and infographics are the most popular form of content across social media. Facebook, Interest, and Twitter, in that order, are the networks you should focus on.
Both B2B and B2C content work very well, especially videos, listicles, how-to posts, and infographics. Question-type posts are super effective on Facebook and Twitter, with Pinterest falling a bit behind.
As for Google+ and LinkedIn, don’t even think about it. You won’t get any engagement at all unless you’re posting videos on Google+.
11. Sports – 14,385 Articles Analyzed
| Google+ | |||||
| Video Posts | Between 2,200 – 23,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 2,000 average shares | Almost zero average shares |
| Listicle Posts | Between 0 – 30,000 average shares | Almost zero average shares | Almost zero average shares | Almost zero average shares | Almost zero average shares |
| How-to Posts | Between 500 – 27,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 400 average shares | Almost zero average shares |
| Question Posts | Between 1,800 – 27,000 average shares | Almost zero average shares | Almost zero average shares | Between 0 – 1,500 average shares | Almost zero average shares |
Facebook – that’s all I’m going to say here. Facebook dominates every other social media platform when it comes to the Sports niche. Listicles are the preferred type of content when it comes to sports, apparently.
Then, question-type posts and how-to posts come in second and third place. Videos are also good, but only on Facebook.
Conclusion
After all the research I’ve gone through and the data I’ve compiled, I’ll say that Facebook is the absolute best social media for B2C and B2B content, with an emphasis on B2C.
However, the competition is quite stiff on it because everyone knows how much of a marketing asset Facebook is. In the order of priority, here are the social media networks I’d use for B2B and B2C:
- For B2B: LinkedIn and Twitter
- For B2C: Instagram, YouTube, Twitter, Pinterest
This article has already gone on long enough, so I’ll end it here. I truly hope the data above will help you make an informed decision in your marketing campaign!
Sources
- Statista – Most Important Social Media Platforms for B2B and B2C Marketers Worldwide as of January 2022
- Marketing Profs – 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
- Statista – Number of Monthly Active Instagram Users from January 2013 to December 2021
- Pepper Content – A Guide to Nailing B2C Marketing on LinkedIn
- Shane Barker – What Type of Content Will Crush it for Your Business?
- Shane Barker – 7 Best B2C Marketing Channels for Social Media in 2023
