This is the second part of my comprehensive social media overview in April 2023. Here are the main highlights of this article:

And here are the main sections we’ll be going through in this article:

Let’s begin!

Section I: Average Number of Social Media Platforms Used per Age & Gender

In this section, I’ll show you the average number of social media platforms used by every internet user monthly, based on their age and gender.

We should see some interesting things here, so here’s the data:

Age	Male	Female
16-24	7.3 Platforms Used	7.4 Platforms Used
25-34	7.2 Platforms Used	7.1 Platforms Used
35-44	6.7 Platforms Used	6.5 Platforms Used
45-54	5.9 Platforms Used	5.7 Platforms Used
55-64	5 Platforms Used	4.7 Platforms Used

This is quite intriguing, actually. It seems that men tend to use social media platforms more than women, even though women are the ones using social media platforms more.

So:

• Men tend to be more diverse in their choices of social media platforms
• Women focus on a few social media platforms and spend more time on them

However, the gender-based difference is almost insignificant in many cases. For instance, men aged 25-34 used an average of 7.2 platforms while women of the same age used 7.1 platforms on average.

In a real-life analysis, these differences would be almost inconsequential. Let’s move on to the next analysis and see what’s next!

Section II: Time Spent Using Android Social Media Apps per Month

Now that we’ve seen how much time people spend on social media per month in 2023, let’s see where exactly they’re spending all that time.

Up next, I’ll show you the average time spent on specific social media platforms. Here’s the chart:

Social Media Platform	Time Spent Monthly
TikTok	31 hours and 31 minutes per month
YouTube	27 hours and 19 minutes per month
Facebook	18 hours and 17 minutes per month
WhatsApp	16 hours and 50 minutes per month
Instagram	12 hours and 30 minutes per month
Line	8 hours and 24 minutes per month
Twitter	4 hours and 48 minutes per month
Telegram	3 hours and 36 minutes per month
Snapchat	3 hours and 17 minutes per month
Facebook Messenger	3 hours and 17 minutes per month

TikTok, as always, is the poster child for social media in the 21st century. It gets all the attention it could ask for with one of the most addictive content formats imaginable – short-form content.

Users spend around 31 hours and 32 minutes per month on TikTok, globally, on Android phones, which is almost just shy of one and a half days.

An entire day dedicated solely to TikTok added up. Imagine that.

Next on the list is YouTube with 27 hours and 19 minutes per month. It’s not unexpected, I can tell you that much. YouTube is immensely popular these days and it keeps getting more popular with each passing day.

Facebook comes only after YouTube with 18 hours and 17 minutes per month, which doesn’t even come close to YouTube, let alone TikTok.

Section III: Percentage of Users Who Use an Android Social Media App Daily

Let’s see how many people open up their social media apps daily. In this section, I’ll give you the percentage of people who use a social media app vs. the total number of people with an account on that platform.

Cue the chart:

Social Media Platform	Share of People Who Use It Daily
WhatsApp	82.6%
YouTube	63.2%
Facebook	62.8%
Line	61.3%
TikTok	60.5%
Instagram	58.5%
Twitter	43.4%
Facebook Messenger	42.3%
Snapchat	39.1%
Telegram	38%

This is where the situation changes a bit. TikTok is not at the top anymore but WhatsApp is. A lot more people use WhatsApp daily than TikTok.

And a lot more people use YouTube daily compared to TikTok.

It seems that WhatsApp still holds dominance in terms of engaging its users daily, and none of the other platforms even have a fighting chance.

If I were to hazard a guess about this dominance, I’d say that WhatsApp’s core audience “needs” the platform on a daily basis for messages and communication.

Whereas YouTube, Facebook, and the rest of the social media platforms are on a “want” or “crave” basis. You get some shots of dopamine, see some interesting things, and that’s about it.

But many times, don’t have time for some social media platforms some days. Or you get that dopamine shot elsewhere.

Whereas you need WhatsApp to talk to people, even at work.

In the next section, I’ll show you a pretty unique statistic that you won’t find anywhere else (except on Data Report). Keep reading.

Section IV: Social Media Usage Overlap with Other Social Media Platforms

In this section, I will show you the percentage of social media users who belong to one social media platform but also use other platforms.

Basically, it’s an overlap of social media use that shows a trend in social media usage. Here’s the data:

Types of Users	Facebook Users	YouTube Users	WhatsApp Users	Instagram Users	TikTok Users	Telegram Users	Snapchat Users	Twitter Users	Reddit Users	Pinterest Users	LinkedIn Users
Unique to Platform	0.6%	1.2%	0.7%	0.2%	0.1%	0.1%	0.1%	0.2%	0.1%	0.2%	0.2%
Also Using Facebook	100%	76.4%	78.5%	81.8%	82.4%	79.4%	81.3%	82%	78.6%	80.5%	86.5%
Also Using YouTube	71.1%	100%	72.8%	73.8%	74.9%	78.2%	75.6%	76.6%	78.9%	75.8%	74.5%
Also Using WhatsApp	72.7%	70.7%	100%	76.1%	72.1%	85.2%	79.1%	75.3%	66.8%	77.6%	82.6%
Also Using Instagram	76.8%	75%	77.2%	100%	79.6%	83.2%	87.7%	86.8%	81.9%	85.7%	83.1%
Also Using TikTok	50.3%	46.4%	47.6%	51.8%	100%	53.8%	59.7%	58.1%	56.9%	59%	50.6%
Also Using Telegram	43.3%	45.6%	50.2%	48.3%	48%	100%	53.7%	55.1%	50.3%	52.1%	56.4%
Also Using Snapchat	30.6%	29%	32.1%	35.1%	36.8%	37.1%	100%	38%	47%	41.6%	39.4%
Also Using Twitter	47.4%	48.3%	46.9%	53.4%	54.9%	58.3%	58.3%	100%	72%	57.4%	64.4%
Also Using Reddit	12.1%	14.3%	11.1%	13.4%	14.4%	14.2%	19.3%	19.2%	100%	22%	22.2%
Also Using Pinterest	31.3%	33.4%	32.6%	35.5%	37.6%	37.2%	43%	38.7%	55.5%	100%	47.1%
Also Using LinkedIn	28.6%	28%	29.4%	29.2%	27.4%	34.2%	34.6%	36.8%	47.6%	47.1%	100%

There are clear divisions of interest between users of different social media platforms. Some are more likely to use a particular social media platform outside their main one.

For instance, out of all the users of all social media platforms, Reddit users use YouTube, Snapchat, Twitter, Pinterest, and LinkedIn the most.

There are also Snapchat users who will use Instagram and TikTok the most out of all the users of all the other social media platforms.

The conclusion is that there’s a specific overlap between social media platforms of a certain type, though it’s not always easy to predict these things.

Section V: Favorite Social Media Platforms

Next, I’ll show you a list of all the favorite social media platforms according to social media users. We’ll start with the most favorite one and move to the bottom:

Social Media Platform	Percentage of People Calling a Platform Their Favorite
WhatsApp	16.6%
Instagram	14.7%
Facebook	13.7%
WeChat	13.6%
TikTok	6.1%
Douyin	5.9%
Twitter	3.5%
Facebook Messenger	2.4%
Telegram	2.2%
Line	1.9%
Kuaishou	1.7%
Pinterest	1.5%
Snapchat	1.3%
QQ	1.1%
IMessage	0.9%
Xiaohongshu	0.9%

WhatsApp was voted as the most favorite social media platform in the world, with 16.6% of all users agreeing.

It was followed by Instagram and Facebook, with 14.7% and 13.7% respectively. There’s also WeChat with 13.6%, and that’s it for the platforms with a “favorite ratio” above 10%.

The reason why WhatsApp was voted as the most favorite is, in my opinion, its focus on messaging and communication.

People “need” WhatsApp much more than they do Facebook, whether on a personal or professional level. Many in the workplace use WhatsApp to communicate with each other these days.

Plus, the platform has end-to-end encryption, an intuitive interface, and flawless performance with a 99.99% uptime. What’s not to like?

Section VI: Favorite Social Media Platforms per Age & Gender

Now, how about I show you the world’s favorite social media platforms based on user preference, age, and gender?

Here’s the first chart focused on women:

Social Media Platform	Age 16-24	Age 25-34	Age 35-44	Age 45-54	Age 55-64
WhatsApp	13.5%	14.7%	16.5%	17.8%	20.2%
Instagram	23%	18%	13.4%	10.3%	7.7%
Facebook	6.6%	12.4%	14.3%	16.1%	18.3%
WeChat	9.3%	14.5%	16.1%	15.2%	13.6%
TikTok	12.2%	7.5%	5.5%	4.7%	2.5%
Douyin	4.8%	7.1%	7.2%	6.5%	4.6%
Twitter	4.8%	2.7%	1.9%	2%	2%
Facebook Messenger	2%	2.5%	2.6%	2.7%	3%
Telegram	2.1%	1.5%	1.7%	1.6%	1.9%
Line	0.8%	1.2%	2%	3.3%	4.5%

So:

• Women aged 16-24 chose Instagram as their favorite platform
• Women aged 25-34 chose Instagram as their favorite platform
• Women aged 35-44 chose WhatsApp as their favorite platform
• Women aged 45-54 chose WhatsApp as their favorite platform
• Women aged 55-64 chose WhatsApp as their favorite platform

Moreover, the older female social media users become, the more they prefer WhatsApp, it seems. And Facebook, apparently.

At rest, usage seems to decrease with age, especially in the case of TikTok and Instagram. Douyin sees a decrease in women’s usage as they age, as well.

Telegram seems to remain at the same usage level, while Line increases in usage over time. That’s quite interesting, to be honest.

Next, I’ll show you the chart for men:

Social Media Platform	Age 16-24	Age 25-34	Age 35-44	Age 45-54	Age 55-64
WhatsApp	15.8%	15.9%	17.4%	19.3%	20.8%
Instagram	23.7%	15%	10%	7.1%	4.9%
Facebook	9.3%	15.4%	16.4%	16.8%	17.8%
WeChat	9.2%	13.9%	15.6%	15.4%	15.3%
TikTok	7.8%	5.4%	4.3%	3.8%	2.5%
Douyin	4.6%	6.1%	6.8%	5.6%	4.9%
Twitter	4.3%	4.4%	3.8%	4.2%	3.1%
Facebook Messenger	1.9%	2.4%	2.5%	2.3%	2.4%
Telegram	3%	2.7%	2.5%	2.2%	1.9%
Line	0.7%	1.2%	1.8%	2.8%	3.7%

In the case of men:

• Men aged 16-24 chose Instagram as their favorite platform
• Men aged 25-34 chose WhatsApp as their favorite platform
• Men aged 35-44 chose WhatsApp as their favorite platform
• Men aged 45-54 chose WhatsApp as their favorite platform
• Men aged 55-64 chose WhatsApp as their favorite platform

We see approximately the same patterns in the case of men as we saw for women. The older they get, the more they prefer WhatsApp and Facebook to TikTok and Instagram.

Section VII: Brand Research for Social Media Users by Country

Let’s look at the share of users who visit social media platforms with the goal of finding out more about brands.

This is a country-based analysis, so it’ll be a long one. Here’s the data:

Country	Share of Social Media Users Who Do Brand Research on Social Media
Worldwide	47.7%
Indonesia	64.3%
Nigeria	63.4%
Brazil	62.9%
Philippines	61.2%
South Africa	61.2%
Greece	60.8%
Kenya	60.5%
Malaysia	58.9%
Turkey	58.3%
Chile	57.4%
Colombia	57.1%
Vietnam	54.9%
Mexico	54.3%
Portugal	54.2%
Romania	54.1%
Argentina	53.8%
U.A.E.	52.1%
Poland	51.4%
Thailand	50.8%
Saudi Arabia	49.8%
India	49%
Spain	47.3%
Israel	46.6%
Italy	46.5%
Singapore	45.7%
Czechia	45.6%
China	43.6%
Hong Kong	43.1%
Russia	43%
Norway	42%
Sweden	41.5%
Denmark	41%
U.S.A.	40.9%
Taiwan	40.6%
Egypt	40.1%
New Zealand	39.9%
Ireland	39.7%
Belgium	39.2%
Canada	39.1%
Germany	39.1%
Netherlands	39%
Switzerland	38.6%
Australia	38.5%
Austria	38.4%
U.K.	36.9%
France	36.7%
Ghana	35.4%
Morocco	32.8%
South Korea	29.7%
Japan	27.1%

In April 2023, Indonesia was the country with the highest share of social media users who got on social media platforms to seek information about brands (64.3%).

Japan was at the bottom with only 27.1% of social media users looking for brand information on platforms.

And the world average came at 47.7%, so around half of the world’s social media users are using these platforms to find information about brands.

This is not a low number, as it tells us that half the world is either looking to buy something or trying to learn more about a product before they buy something.

We can see why online advertising is so important across industries, especially when done on social media. It’s the perfect place to meet potential buyers.

Next, let’s see the same stat but based on the users’ age and gender.

Section VIII: Brand Research for Social Media Users on Age & Gender

Will men or women seek out more information on brands through social media? Let’s see:

Age	Male	Female
16-24	45.1%	54.1%
25-34	47.2%	55.6%
35-44	45.8%	51.4%
45-54	42.4%	48%
55-64	36.2%	40.6%

On average, women are using social media to seek out brands and learn more about products before they buy them. This happens across all ages.

The older social media users get, the less they’ll use social media for this purpose. However, here’s an interesting observation:

Men’s use of social media to learn about brands decreases a lot slower than women’s interest.

For instance, the difference in men’s 45-54 and 55-64 age brackets was a decline of 6.2% in total male social media users who used these platforms to learn about brands.

Comparatively, for the same age brackets in women, there was a decline of 7.4%. So, as they got older, more women stopped using social media to learn about brands compared to men.

And this difference is consistent (more or less) across all age brackets. At every age bracket transition, there were more women compared to men who stopped using social media to learn about brands.

Section IX: Brand Research for Internet Users by Type of Social Media Platform

In this section, I’ll show you what types of social media platforms internet users use to do their brand research. Look at the data below:

Type of Social Media Platform	Percentage of People Who Use It for Brand Research
Any Type of Platform	72.8%
Social Networks	44%
Question & Answer Sites (Quora)	18.7%
Forums and Message Boards	13.6%
Messaging and Live Chat Services	14.1%
Micro-Blogs (Twitter)	13.4%
Vlogs	11.8%
Online Pinboards (Pinterest)	8.7%

Disclaimer – This statistic shows the percentage of all internet users who use social media for brand research.

In total, it seems that 72.8% of the world’s social media users will use social media, no matter the type, to find information about brands or products.

Most of them will use classical social media platforms like Facebook and TikTok (44%) while a minority will use sites like Quora, forums, messaging services, micro-blogs, vlogs, and online pinboards.

Section X: Brand Research for Internet Users by Country

Now, I will show you the percentage of internet users per country who use social media platforms for brand research.

Remember, this statistic differs from the previous ones that focused on social media users. These ones focus on internet users, which are more numerous.

Let’s see the data:

Country	Share of Internet Users Who Use Social Media to Learn About Brands
Worldwide	44%
Ghana	79.4%
Kenya	76.6%
Nigeria	76.2%
Colombia	64.3%
Indonesia	63.7%
Argentina	61.8%
Mexico	61.7%
Saudi Arabia	60.8%
South Africa	59.5%
Brazil	58.9%
Vietnam	58.7%
Chile	57.3%
Philippines	54.7%
Malaysia	52.4%
Egypt	51.7%
U.A.E	49.7%
Turkey	49.6%
Israel	49.3%
Morocco	48.8%
India	46.3%
Portugal	46.2%
Thailand	46.2%
Romania	45.2%
Greece	40.9%
Russia	40.4%
Spain	40.3%
Poland	39.9%
Hong Kong	39.5%
Taiwan	39.2%
Czechia	37.3%
China	35.3%
U.S.A.	35.2%
Singapore	34.2%
New Zealand	33.7%
Australia	33%
Norway	32.5%
Sweden	32.4%
Italy	32.1%
Canada	31.6%
Denmark	31.5%
Germany	31.5%
Ireland	31.5%
France	31%
U.K.	29%
Austria	28.3%
Belgium	27.5%
Japan	27.3%
Switzerland	26.5%
Netherlands	23.7%
South Korea	22.2%

Ghana appears to have the largest concentration of internet users who use social media to do their brand research and learn more about products.

At the other end of the spectrum is South Korea with only 22.2% of internet users using social media for brand research.

It seems like underdeveloped countries like Ghana, Kenya, and Nigeria have a much higher concentration of internet users who do brand research on social media, compared to the rest of the world.

Just look at the top three countries:

• Ghana -79.4%
• Kenya – 76.6%
• Nigeria – 76.2%

The next country, Colombia, has 64.3%, so a decline of 11.9% in the share of internet users who do brand research on social media.

At the end of the spectrum are a host of particularly-developed countries like the Netherlands, Switzerland, Belgium, Japan, and South Korea.

This doesn’t seem like a coincidence to me. Underdeveloped countries seem to do a lot more brand research on social media compared to developed countries.

Section XI: Brand Research for Active Social Media Users by Specific Social Media Platform

Let’s take a look at which social media platforms, specifically, internet users from around the world use to conduct brand research.

Here’s the data:

Social Media Platform	Share of Internet Users
Any of These 8 Platforms	81.7%
Instagram	61.7%
Facebook	54.6%
TikTok	38.2%
Twitter	36.6%
Pinterest	36.5%
Reddit	27.6%
LinkedIn	23.5%
Snapchat	20.4%

The most used social media platform for brand research is Instagram. Around 61.7% of all internet users are using it to find out more about products and brands.

Then comes Facebook with 54.6%, and then there’s a sharp decline all the way to TikTok at 38.2%. It seems that Facebook and Instagram are still the most used platforms for brand research.

The least used platform is Snapchat, with only 20.4% of all internet users using it for brand research. It makes sense, given Snapchat’s platform structure. It’s not really made for social media marketing.

A whopping 81.7% of all active social media users use all 8 of these platforms to conduct brand research and learn more about the products they’re interested in.

Section XII: Percentage of Social Media Users Who Follow Influencers on Social Media per Country

Next, I will show you the share of social media users who claim they follow influencers on social media, per country. We’ll see just how popular influencers and so-called experts are, in the mind of the general population.

Here’s the chart:

Country	Share of Internet Users Who Follow Influencers on Social Media
Worldwide	21.2%
Nigeria	45.8%
Philippines	43.8%
Brazil	39.7%
Kenya	36.8%
South Africa	34.9%
Indonesia	31.6%
Portugal	29.6%
Malaysia	29.1%
Saudi Arabia	28.6%
Colombia	28.4%
Argentina	28.1%
Chile	27.2%
U.A.E.	27.2%
Mexico	26.7%
Spain	26.3%
Egypt	23.7%
New Zealand	23.3%
Hong Kong	22.9%
Italy	22.2%
U.S.A.	22.1%
Greece	21.8%
Australia	21.7%
Ireland	21.6%
Poland	21.3%
India	21.1%
Sweden	21%
Vietnam	21%
Canada	20.2%
Denmark	20.1%
Singapore	20%
Norway	19.9%
France	19.8%
Romania	19.5%
Germany	19.4%
Ghana	19.3%
South Korea	19.2%
Austria	19.1%
Morocco	18%
U.K.	17.3%
Israel	17.1%
Taiwan	17%
Switzerland	16.9%
Thailand	16.6%
Belgium	16.4%
Netherlands	16.2%
Czechia	15.6%
Japan	13.8%
China	13.2%
Turkey	11.9%
Russia	5.6%

On average, 21.2% of the world’s social media users claim they follow influencers on social media. That number is much lower than I expected, honestly.

Nigeria is the country with the highest concentration of users who claim they follow influencers on social media – 45.8%.

At the other end of the spectrum is Russia with 5.6% of social media users who claim the same. As for the reason – I can’t say. I don’t know.

Now let’s see the same stat but based on the age and gender of users!

Section XIII: Percentage of Social Media Users Who Follow Influencers on Social Media per Age & Gender

Will more men or women follow influencers on social media, and why is it, women? Let’s find out:

Age Range	Share of Men Who Follow Influencers	Share of Women Who Follow Influencers
16-24	23.9%	31%
25-34	21.9%	26.5%
35-44	20%	20.6%
45-54	15.5%	16.9%
55-64	10.2%	11%

So, more women are following influencers than men, just like I said. This is likely because women are more attracted to the type of content that influencers dish out.

Though, the difference begins to lessen the older the users become. At ages 35-44, for instance, 20% of men follow influencers compared to 20.6% of women.

It also seems that men stop following influencers in lesser numbers compared to women, at different ages.

From ages 16-24 to ages 25-34, 2% of men stop following influencers. In the same period, 4.5% of women stop following influencers.

This can be seen across all age brackets, with more women than men giving up on following influencers on social media.

One could say that men are more stable followers of influencers, while women tend to fluctuate a lot with their social media followings.

Section XIV: Percentage of Social Media Users Who Say They Use Social Media for Work per Country

What about the use of social media for work? How many people do that? Let’s see a Data Reportal analysis per country:

Country	Share of Social Media Users Who Use Social Media for Work
Worldwide	37.5%
Nigeria	58.8%
Kenya	52.5%
South Africa	49.4%
Brazil	46.9%
Philippines	45%
Colombia	44.9%
Greece	44.9%
Vietnam	44.5%
Egypt	44.1%
U.A.E.	43.4%
Indonesia	42.7%
Malaysia	42.2%
India	42%
Mexico	41.3%
Chile	40.9%
Argentina	40.5%
China	40.2%
Saudi Arabia	39.3%
Ghana	39.2%
Portugal	37%
Turkey	37%
Israle	36.9%
Spain	32.5%
Romania	31.7%
Singapore	30.9%
Taiwan	30.1%
Poland	29.6%
Ireland	29.3%
Denmark	29%
Switzerland	28.7%
Czechia	28.4%
Norway	28.3%
New Zealand	27.9%
Canada	27.8%
Hong Kong	27.8%
Thailand	27.8%
Australia	27.4%
Italy	27.4%
Morocco	27.4%
U.S.A.	27.4%
Russia	26.8%
U.K.	26.7%
Sweden	26.4%
Netherlands	25.4%
Austria	24.6%
Belgium	23.7%
France	21.9%
Germany	19.3%
South Korea	15.9%
Japan	8.9%

It looks like underdeveloped countries are again at the top of the chart, this time for the usage of social media for work.

Nigeria is the country with the highest share of social media users who use social media for work – 58.8%, followed by Kenya and South Africa.

At the end of the spectrum is Japan with only 8.9%, followed by South Korea with 15.9% and Germany with 19.3%.

The world average is 37.5%, which is neither good nor bad. More people use social media for following influencers than they do for work, that much is clear.

I’m guessing that underdeveloped countries put a lot more emphasis on work, and so even platforms that aren’t required for work become work-centric, like social media.

Section XV: Percentage of Social Media Users Who Say They Use Social Media for Work per Age & Gender

Let us see whether more men or women use social media for work and the age differences for this. See the chart below:

Age	Male Usage of Social Media for Work	Female Usage of Social Media for Work
16-24	34%	33.6%
25-34	43%	40%
35-44	43.3%	39%
45-54	41.6%	33.6%
55-64	31.7%	22.4%

Across all age brackets, men use social media more than women, though it’s until a later age that the differences become significant.

Until the age of 45, there’s a difference of around 3-4% between men and women in terms of their usage of social media for work.

From age 45 onward, women experience a substantial decrease in social media use for work. For instance, in the 55-64 age bracket, there are 9.3% fewer women using social media for work than men.

It also seems that women will stop using social media for work in larger numbers and much quicker when compared to men.

From every age bracket to the other, there are many more women who stop using social media for work vs. men.

This might mean that:

• Women use other means of communication for work so that they don’t need social media
• Men have become more accustomed to using social media for work
• Women work in industries that don’t require as much use of social media as part of their job descriptions

I can’t say which of those is true, or even if any of them is true, but what I can is offer you the data. Make your own conclusions based on it!

Section XVI: Percentage of Social Media Users Who Use Social Media to Get News per Country

Last but not least, I’ll show you how many social media users use social platforms to get their news. First, I’ll give you the data per country:

Country	Share of Social Media Users Who Use Social Media to Get News
Worldwide	34.5%
Nigeria	66.8%
Greece	55.9%
Turkey	54.3%
Brazil	53.5%
Poland	52.7%
Colombia	51.2%
Argentina	50.7%
Vietnam	48.9%
Chile	48.6%
Italy	48%
Portugal	47.9%
Czechia	47.7%
South Africa	46.8%
Malaysia	45.9%
Mexico	45.3%
Philippines	44.7%
Spain	44.1%
Kenya	43.5%
Indonesia	42.5%
Ghana	41.8%
Romania	41%
Austria	39.7%
Russia	39.5%
Thailand	38.8%
Germany	38.4%
Sweden	36%
Switzerland	36%
Singapore	35.5%
Belgium	34.5%
Netherlands	34.2%
Ireland	33.1%
India	32.6%
U.A.E.	31.9%
Denmark	31.6%
France	31.4%
Hong Kong	31.2%
Norway	30.3%
Canada	28.4%
U.K.	27.1%
Taiwan	25.8%
Saudi Arabia	25.6%
Australia	25.1%
China	24.2%
Israel	23.5%
Japan	22.6%
Egypt	21%
Morocco	18.3%
South Korea	17%

On average, 34.5% of all social media users in the world use social platforms to get news. The country with the highest concentration of users who get their news on social media is Nigeria, at 66.8%.

The country with the fewest users who get their news on social media is South Korea with 17%. Even Japan is 4th from the bottom with 22.6% of users who look for the news on social media.

There doesn’t seem to be any order in which the users of different countries use social media for news. This time, underdeveloped countries aren’t at the top nor at the bottom of the list, not necessarily.

Now, let’s see the last statistic!

Section XVII: Percentage of Social Media Users Who Use Social Media to Get News per Age & Gender

In this last section, I’ll show you the share of social media users who use social media to get news based on their age and gender.

Let’s see who’s more interested in the news on social media:

Age	Male Usage of Social Media to Get News	Female Usage of Social Media to Get News
16-24	29.9%	30.4%
25-34	34.8%	33.8%
35-44	37.6%	35.2%
45-54	38%	35.6%
55-64	38.1%	35.4%

Men are slightly more interested in getting the news on social media compared to women, at almost all ages, except for the 16-24 age bracket.

As they get older, more men and women start looking for news on social media. However, there are more men, in every age bracket, who start getting the news on social media, compared to women.

And that’ll be all for this article. There have been a few ups and downs in terms of social media usage in April 2023, compared to previous years.

But I hope this guide (Part I and Part II) will be useful to you. Stay tuned for more up-to-date social media analyses!

Sources

1. Data Reportal – Digital 2023 April Global Statshot Report