Massive User Loss for Meta's Threads

Ever since Threads went online on July 5th for iOS and Android, the platform was downloaded more than 150 million times. But recently, the platform’s daily active users have declined by 70% to 13 million.

The number of daily active users is constantly dropping even though Mark Zuckerberg claims that “10s of millions of people come back daily.” At the moment, that number has shrunk to 13 million.

Compare this to Twitter’s 200 million daily active users and you’ll see how the two platforms aren’t yet comparable.

Meta doesn’t seem to worry about it, though. Rumor has it that they’re working on adding more features to the platform to attract and keep users on the platform.

Time spent on the platform has also gone down by 50%, from 20 minutes to 10 minutes. This is all in line with Meta’s expectations, apparently.

Currently, Threads is most popular in India, where it accounts for 32% of all the app’s worldwide downloads. The US accounts for 16% of all Threads downloads.

Experts are saying that this drop-off in user numbers was not unexpected since the platform’s launch was hyped beyond reason.

Touted as the Twitter killer, Meta-owned Threads attracted a ton of attention from social media users around the world, especially given Twitter’s controversial situation in 2023.

Those disillusioned with Twitter’s way of handling things flocked to Threads, hoping to find a better Twitter. Sadly, the platform currently lacks many important features that would place it in direct competition with Twitter.

It remains to be seen whether Threads will ever pose a significant risk to Twitter and whether it will replace Blue Bird as the harbinger of free speech.

People estimate that the platform has a real chance of becoming Twitter 2.0 given the current situation with the company.