Social Media Worldwide User Spread per Region – 2023 Social Research

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Written by: Alex Popa


Social Media Worldwide User Spread per Region – 2023 Social Research

Have you ever wondered just how many social media users there are in the world? About 4.76 billion or about 59.4% of the world’s total population.

But what about the spread? What parts of the world hold the most social media users, and where are the last ones? This is what we’ll find out in this article. Plus, I’ll also tell you precise numbers for every social media platform out there.

Ready for this? Keep reading!

Number of Social Network users per Region as of 2022-2023

Below, I’ve prepared a chart based on research from Statista, mainly. I’ve also used Date Reportal (source, source, source, and source) research to gather the information summarized below.


World RegionGlobal (2022)Facebook (January 2023)Instagram (January 2023)Twitter (January 2023)TikTok (January 2023)
Eastern Asia1.194,2 billion48.4 million81.8 million92.7 million31.7 million
Southern Asia847.17 million417.2 million254.1 million34.3 million16.5 million
Southeast Asia506.3 million366.8 million155 million66.3 million272.2 million
Northern America434.93 million195.7 million159.3 million105.8 million124 million
South America306.76 million242.2 million192 million49.7 million157.8 million
Western Europe261.89 million75.8 million70.1 million40.3 million55 million
Eastern Europe183.7 million70.3 million39.5 million10 million94.5 million
Southern Europe183.26 million68.7 million66.1 million21 million40 million
Western Asia163.9 million98 million103.1 million48.2 million107.4 million
Northern Africa154.18 million91.9 million37 million8.9 million33 million
Western Africa88.68 million45.2 million11.7 million7.3 million0
Eastern Africa65.93 million36.1 million8.5 million4.6 million0
Southern Africa45.31 million24.5 million6.2 million3.9 million11.8 million
Northern Europe29.18 million55.5 million46.6 million31.6 million29.6 million
Oceania27.79 million20.2 million14.3 million6.2 million9.9 million
Central America27.71 million107.6 million47.8 million21 million57.5 million
Central Asia26.62 million5 million17.9 million672,00010.4 million
Caribbean24.71 million11.6 million8 million3 million0
Middle Africa21.13 million13.9 million1.8 million670,0000

Unfortunately, I couldn’t get my hands on the 2023 data for the total social media users per region. However, I could find the user numbers for every individual social media platform for those regions.

Facebook wipes the floor with Twitter, Instagram, and TikTok in almost every region except for:

  • Eastern Asia where Instagram has 69% more users
  • Eastern Europe where TikTok has 34.4% more users
  • Western Asia where Instagram has 5.2% more users, and TikTok has 9.59% more users
  • Central Asia where Instagram has 258% more users, and TikTok has 108% more users

There may come a time when TikTok dominates everyone else in terms of users (hopefully not), but that time is not here yet.

You may also notice that Twitter is the only social media platform out of the four that has under a million users in several regions (Central Asia and Middle Africa). That’s because Twitter’s core social features are not as appealing as those of Facebook, TikTok, and Instagram.

Based on this chart, we can derive a few general ideas: Facebook appears to be the all-rounder social media platform that appeals to mostly everybody, irrespective of their culture.

TikTok has more than double the users of Facebook in Central Asia, which may hint at the country’s budding creative industry finding a safe place on TikTok.

Social Media Users per Region vs. Total Population in January 2023

Curious about the share of social media users per world region? I’ll give you the data in percentages versus the total population in that region, so you can understand how many people are using social media in that region.

See below:

World RegionActive Social Media Users as % Out of the Total PopulationActive Social Media Users as % Out of the Global Social Media Users
Northern America73.9%6.9%
Central America67.5%3%
Southern America71.3%7.7%
Northern Europe83.6%2.2%
Western Europe83.3%4%
Southern Europe76.7%2.9%
Eastern Europe70.5%5%
Northern Africa48.8%2.6%
Western Africa13.3%1.4%
Middle Africa7.4%0.4%
Eastern Africa8.4%1%
Southern Africa41.3%0.7%
Central Asia27.4%0.5%
Western Asia63.6%4.3%
Southern Asia32.5%16.1%
Eastern Asia72%29.4%
South-Eastern Asia63.7%10.7%

It’s interesting to see that, while social media has a higher penetration across regions of Europe and the Americas than Asia, it’s Asia that have more (much more) users than both Europe and the Americas put together.

There’s strength in numbers, after all. But how are those numbers represented, though? That’s what I’ll go through below, the gender representation of social media across world regions!

Gender of Social Media Users Across Regions in January 2023

How are the gender stereotypes propagated throughout the world, and what’s the male-to-female ratio of social media users in different world regions? I found this topic quite interesting to go through, and I hope you find it too.


World RegionMale-to-Female Ratio
Global Average53.7% male to 46.3% female
Northern America54% female to 46% male
Central America52% female to 48% male
Caribbean51% female to 49% male
Southern America53% female to 47% male
Northern Europe52% female to 48% male
Western Europe51% female to 49% male
Southern Europe50% female to 50% male
Eastern Europe53% female to 47% male
Northern Africa41% female to 59% male
Western Africa41% female to 59% male
Middle Africa40% female to 60% male
Eastern Africa41% female to 59% male
Southern Africa51% female to 49% male
Central Asia48% female to 52% male
Western Asia38% female to 62% male
Southern Asia29% female to 71% male
Eastern Asia49% female to 51% male
South-Eastern Asia49% female to 51% male
Oceania54% female to 46% male

On average, the male-to-female ratio seems female-dominant in most areas of the world except for Africa and Asia, where the balance is severely skewered by Southern Asia, Middle Africa, Eastern Africa, Northern Africa, and Western Africa.

The global average is 53.7% male to 46.3% female on account of those stark differences in Asia and Africa. What can you do…

Likeliness of World Regions to Use Social Media in January 2023

Alright, this is the last chart I’ll do. To simplify it, it shows the likeliness of world regions to use social media based on the global average (which is 100). It compares each region’s share of global social media users with their respective share of the global population.

Remember that scores above 100 mean that the population is more likely to use social media compared to the global average, and scores below 100 mean that the population is less likely to use social media compared to the global average.

Let’s get this over with:

World RegionLikeliness of Population to Use Social Media
Northern America145.6
Central America133.1
Southern America140.5
Northern Europe164.7
Western Europe164.1
Southern Europe151.2
Eastern Europe139
Northern Africa78.7
Western Africa26.2
Middle Africa14.6
Eastern Africa16.5
Southern Africa81.4
Central Asia53.9
Western Asia115.7
Southern Asia64
Eastern Asia141.8
South-Eastern Asia125.5

The only severe cases where a population within a given region is extremely unlikely to use social media compared to the global average (100) are:

  • Western Africa
  • Eastern Africa
  • Middle Africa
  • Central and Southern Asia somewhat

As for those who are the likeliest to use social media, they are, in order of likeliness:

  • Northern Europe
  • Western Europe
  • Southern Europe
  • Northern America
  • Eastern Asia
  • Southern America
  • Central America
  • Oceania
  • South-Eastern Asia
  • Western Asia

The Caribbean, Southern Africa and Northern Africa are only slightly less likely to use social media compared to the world average.


What I got from these data charts is that both cultural and financial dimensions are supremely important when it comes to the population’s access to social media.

Most African and Asian countries tend to be more male-centric, with women having less access to social media networks.

The penetration rate of social media in some less populous regions may be a marker of cultural differences between those regions.

Like I said in the beginning, the Americas and Europe tend to have higher social media penetration rates than Asia, even though the latter has more overall social media users due to a higher population count.

Last but not least, I believe that the chart showing the likeliness of social media usage per region compared to the global average shows the effect of both cultural and material differences in providing access to social media to a population.

For instance, it’s pretty clear that Western, Eastern, and Middle Africa are the least likely to use social media because they are very poor. Access to social media is among the last of their priorities.

Southern and Central Asia largely suffer from the same material problems, though not as intense, there also may be cultural (or political) elements that make it difficult for those populations to access social media.

In any case, this has been quite interesting research, and I hope you’ve learned some cool stuff. Stay tuned for other such guides!


  1. Statista – Number of Social Network users Worldwide in 2022, by Region
  2. Data Reportal – TikTok Statistics and Trends
  3. Data Reportal – Instagram Statistics and Trends
  4. Data Reportal – Twitter Statistics and Trends
  5. Data Reportal – Facebook Statistics and Trends
  6. Data Reportal – Digital Around the World
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Alex Popa

My name is Alex and I have a knack for social media in all its shapes and forms. I’ve dealt with such things for quite some time and I noticed that many people have issues with social media and technicalities.

Unforeseen errors, bugs, and other problems make their use of social media problematic. These things will be discussed amply in the guides on Whizcase.

I'll present the facts as they are, and offer quick and easy solutions for them.

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