Have you ever wondered just how many social media users there are in the world? About 4.76 billion or about 59.4% of the world’s total population.
But what about the spread? What parts of the world hold the most social media users, and where are the last ones? This is what we’ll find out in this article. Plus, I’ll also tell you precise numbers for every social media platform out there.
Ready for this? Keep reading!
Number of Social Network users per Region as of 2022-2023
|World Region||Global (2022)||Facebook (January 2023)||Instagram (January 2023)||Twitter (January 2023)||TikTok (January 2023)|
|Eastern Asia||1.194,2 billion||48.4 million||81.8 million||92.7 million||31.7 million|
|Southern Asia||847.17 million||417.2 million||254.1 million||34.3 million||16.5 million|
|Southeast Asia||506.3 million||366.8 million||155 million||66.3 million||272.2 million|
|Northern America||434.93 million||195.7 million||159.3 million||105.8 million||124 million|
|South America||306.76 million||242.2 million||192 million||49.7 million||157.8 million|
|Western Europe||261.89 million||75.8 million||70.1 million||40.3 million||55 million|
|Eastern Europe||183.7 million||70.3 million||39.5 million||10 million||94.5 million|
|Southern Europe||183.26 million||68.7 million||66.1 million||21 million||40 million|
|Western Asia||163.9 million||98 million||103.1 million||48.2 million||107.4 million|
|Northern Africa||154.18 million||91.9 million||37 million||8.9 million||33 million|
|Western Africa||88.68 million||45.2 million||11.7 million||7.3 million||0|
|Eastern Africa||65.93 million||36.1 million||8.5 million||4.6 million||0|
|Southern Africa||45.31 million||24.5 million||6.2 million||3.9 million||11.8 million|
|Northern Europe||29.18 million||55.5 million||46.6 million||31.6 million||29.6 million|
|Oceania||27.79 million||20.2 million||14.3 million||6.2 million||9.9 million|
|Central America||27.71 million||107.6 million||47.8 million||21 million||57.5 million|
|Central Asia||26.62 million||5 million||17.9 million||672,000||10.4 million|
|Caribbean||24.71 million||11.6 million||8 million||3 million||0|
|Middle Africa||21.13 million||13.9 million||1.8 million||670,000||0|
Unfortunately, I couldn’t get my hands on the 2023 data for the total social media users per region. However, I could find the user numbers for every individual social media platform for those regions.
Facebook wipes the floor with Twitter, Instagram, and TikTok in almost every region except for:
- Eastern Asia where Instagram has 69% more users
- Eastern Europe where TikTok has 34.4% more users
- Western Asia where Instagram has 5.2% more users, and TikTok has 9.59% more users
- Central Asia where Instagram has 258% more users, and TikTok has 108% more users
You may also notice that Twitter is the only social media platform out of the four that has under a million users in several regions (Central Asia and Middle Africa). That’s because Twitter’s core social features are not as appealing as those of Facebook, TikTok, and Instagram.
Based on this chart, we can derive a few general ideas: Facebook appears to be the all-rounder social media platform that appeals to mostly everybody, irrespective of their culture.
TikTok has more than double the users of Facebook in Central Asia, which may hint at the country’s budding creative industry finding a safe place on TikTok.
Social Media Users per Region vs. Total Population in January 2023
Curious about the share of social media users per world region? I’ll give you the data in percentages versus the total population in that region, so you can understand how many people are using social media in that region.
|World Region||Active Social Media Users as % Out of the Total Population||Active Social Media Users as % Out of the Global Social Media Users|
It’s interesting to see that, while social media has a higher penetration across regions of Europe and the Americas than Asia, it’s Asia that have more (much more) users than both Europe and the Americas put together.
There’s strength in numbers, after all. But how are those numbers represented, though? That’s what I’ll go through below, the gender representation of social media across world regions!
Gender of Social Media Users Across Regions in January 2023
How are the gender stereotypes propagated throughout the world, and what’s the male-to-female ratio of social media users in different world regions? I found this topic quite interesting to go through, and I hope you find it too.
|World Region||Male-to-Female Ratio|
|Global Average||53.7% male to 46.3% female|
|Northern America||54% female to 46% male|
|Central America||52% female to 48% male|
|Caribbean||51% female to 49% male|
|Southern America||53% female to 47% male|
|Northern Europe||52% female to 48% male|
|Western Europe||51% female to 49% male|
|Southern Europe||50% female to 50% male|
|Eastern Europe||53% female to 47% male|
|Northern Africa||41% female to 59% male|
|Western Africa||41% female to 59% male|
|Middle Africa||40% female to 60% male|
|Eastern Africa||41% female to 59% male|
|Southern Africa||51% female to 49% male|
|Central Asia||48% female to 52% male|
|Western Asia||38% female to 62% male|
|Southern Asia||29% female to 71% male|
|Eastern Asia||49% female to 51% male|
|South-Eastern Asia||49% female to 51% male|
|Oceania||54% female to 46% male|
On average, the male-to-female ratio seems female-dominant in most areas of the world except for Africa and Asia, where the balance is severely skewered by Southern Asia, Middle Africa, Eastern Africa, Northern Africa, and Western Africa.
The global average is 53.7% male to 46.3% female on account of those stark differences in Asia and Africa. What can you do…
Likeliness of World Regions to Use Social Media in January 2023
Alright, this is the last chart I’ll do. To simplify it, it shows the likeliness of world regions to use social media based on the global average (which is 100). It compares each region’s share of global social media users with their respective share of the global population.
Remember that scores above 100 mean that the population is more likely to use social media compared to the global average, and scores below 100 mean that the population is less likely to use social media compared to the global average.
Let’s get this over with:
|World Region||Likeliness of Population to Use Social Media|
The only severe cases where a population within a given region is extremely unlikely to use social media compared to the global average (100) are:
- Western Africa
- Eastern Africa
- Middle Africa
- Central and Southern Asia somewhat
As for those who are the likeliest to use social media, they are, in order of likeliness:
- Northern Europe
- Western Europe
- Southern Europe
- Northern America
- Eastern Asia
- Southern America
- Central America
- South-Eastern Asia
- Western Asia
The Caribbean, Southern Africa and Northern Africa are only slightly less likely to use social media compared to the world average.
What I got from these data charts is that both cultural and financial dimensions are supremely important when it comes to the population’s access to social media.
Most African and Asian countries tend to be more male-centric, with women having less access to social media networks.
The penetration rate of social media in some less populous regions may be a marker of cultural differences between those regions.
Like I said in the beginning, the Americas and Europe tend to have higher social media penetration rates than Asia, even though the latter has more overall social media users due to a higher population count.
Last but not least, I believe that the chart showing the likeliness of social media usage per region compared to the global average shows the effect of both cultural and material differences in providing access to social media to a population.
For instance, it’s pretty clear that Western, Eastern, and Middle Africa are the least likely to use social media because they are very poor. Access to social media is among the last of their priorities.
Southern and Central Asia largely suffer from the same material problems, though not as intense, there also may be cultural (or political) elements that make it difficult for those populations to access social media.
In any case, this has been quite interesting research, and I hope you’ve learned some cool stuff. Stay tuned for other such guides!