TikTok Virality: What Happens When You Go Viral and How to Maintain It”

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Written by: Alex Popa


TikTok Virality: What Happens When You Go Viral and How to Maintain It”

TikTok virality, everyone is looking for it but only the chosen few achieve it. What happens when you go viral on TikTok, though?

Answer – you try to remain vital for as long as possible by:

  • Posting engaging content
  • Keeping your content relevant to your audience
  • Innovating your content from time to time
  • Posting consistently
  • Being authentic, original, and sticking to what you do best

However, you should know that no one remains viral forever. You shouldn’t aim for permanent virality but rather consistent content quality.

Keep reading to learn more about TikTok virality, how to achieve it, how to maintain it, and how to make use of it!

Summary: In this article, I explain what happens when you go viral on TikTok and how to maintain it. 

When you go viral on TikTok, you try to remain vital for as long as possible by posting engaging content, keeping your content relevant to your audience, innovating your content from time to time, posting consistently and being authentic. 

However, no one remains viral forever. You shouldn’t aim for permanent virality but rather consistent content quality. 

Most viral TikTok videos get between 1,000 to 2,000 views in less than an hour. 

To remain relevant after going viral on TikTok, post consistently, be innovative, engage with your audience and deliver quality content.

When Do You Become Viral on TikTok?

Most viral TikTok videos get between 1,000 to 2,000 views in less than an hour. They’re the type of videos that people won’t stop talking about.

News about them spreads like wildfire in the community, with more and more people watching that video as the news spreads faster.

When you get 500 views in less than 30 minutes of posting the video, you’re on your way to becoming viral, so get ready.

Your virality depends on the TikTok algorithm as much as your viewers. When you initially post a video on TikTok, it’ll get sent to 300 random people.

How those 300 people react to your video will prompt the TikTok algorithm to discard or promote it to other users.

How Can You Remain Relevant After Going Viral on TikTok?

This is the real question. Virality is only temporary, so how do you ensure your content remains relevant after the hype disappears?

Simple. You put yourself in your viewers’ shoes. What do you think they liked about your viral video? Was it the snappy content, memorable music, short length, or your charismatic personality?

Once you find that out, try to replicate it in another video. Slowly build your style by being original and capitalizing on your talents and abilities.

While you can take inspiration from others’ success, copycats have short lives on TikTok. No one wants to see the same thing over and over again.

Here are a few actionable tips on how to remain relevant after going viral on TikTok:

1. Post Consistently

Few things are as important as letting your viewers know you’re here for the long run. You want them to know that your content is good and you’ll provide it at fixed intervals.

Ideally, you should always post at fixed times (e.g., Wednesdays at 5 PM or Mondays at 10 AM) to instill a sense of familiarity and stability in your viewers.

However, don’t oversaturate your account with too many posts at once. Posting too often can be detrimental if you overdo it.

It can tire your viewers and ruin your stats because some videos may not receive much engagement. Since you post so much at once, what video will your viewers watch first?

Moreover, no one is an endless trove of high-quality ideas. If you’re posting way too often, chances are that not all your videos are as good.

The idea is to post as often as necessary to satisfy your audience and nothing more. You can even post less often if your content is extremely high-quality.

Your audience will be fine waiting a few extra hours or days, knowing that the payoff is worth it when you eventually post!

2. Be Innovative

Remaining relevant on TikTok relies on several factors but among the most important ones is innovativeness.

The reason you went viral is that you did something different. Or you did the same thing others did but added your flavor to it.

Innovativeness includes many things, such as:

  • A catchy theme song to go along with your main video content
  • An intriguing video structure that hooks the viewers into wanting to see more
  • An original idea of doing something that can be replicated easily
  • A unique sense of humor that catches on

You don’t need to reinvent the wheel when posting on TikTok. Moreover, you shouldn’t change your style radically because you may instead harm your channel.

You went viral in the past because something “you” did click with viewers. They loved your personality, how you structured the video, your music choices, etc.

There’s a fine line between creating an identity and still being innovative on TikTok, but it’s necessary to remain relevant on the platform.

3. Engage With Your Audience

If you were relatively unknown before going viral, then most of your audience doesn’t know who you are or what kind of person you are.

You need to engage with your audience so they get to know you better. Unless you want your viral video to be a one-time miracle, that is.

Being human, having a unique personality, and expressing yourself in your way – that’s what TikTok users vibe with.

They need to empathize with you, see what type of person you are, and learn to like you as a human being too.

Moreover, by engaging with your audience, you’re making a name for yourself. People will talk about you more because you’re acknowledging them.

You should also watch other viral TikTok videos and appreciate them, showing that you’re open-minded and you can value other people’s work too.

Here’s how you can engage with your audience:

  • Reply to your fans’ comments
  • Comment on other TikTok videos
  • Like comments from your fans
  • Try to make friends with your fans

Soon, your fame will spread, and your audience will grow!

4. Deliver Quality Content

This one should be a no-brainer, right? Right, but you may not even realize you’re skimping on content quality.

You see, virality tends to go to people’s heads. They may get arrogant and believe they deserve all the attention they’re getting without doing much to earn it.

They won’t drop the quality drastically, but they may slowly enter a routine and ignore the little things that brought them fame in the first place.

So what if my theme song is not that catchy or if the lighting is not top-notch? Surely, they don’t matter that much,” you may be saying.

But those are all signs of laziness, of thinking that you don’t have to put that much effort into satisfying your audience.

While this mindset may work occasionally, you’ll eventually reap what you sow. Your audience will lose interest in your content because it’s not what it used to be.

Here are a few tips to ensure your content is top-quality:

  • Make sure your video is the right length – not too long, but not too short
  • Catch the viewer’s interest in the first 2-3 seconds
  • Make sure the theme song is catchy
  • Don’t just copy what others did. Come up with your interpretation of things and innovate
  • Don’t overstay your welcome – learn when to end videos to get the most engagement
  • Edit your video thoroughly

If you do all that, you’re bound to remain relevant on TikTok!

Will You Get Paid After Becoming Viral on TikTok?

You may or may not get paid for viral TikTok videos. You won’t get a penny if you’re not eligible for the TikTok Creator Fund and haven’t enrolled.

The short answer is “no“; you don’t get paid after becoming viral. Not automatically. However, you may attract the attention of marketers interested in your virality.

Marketers always look for vibrant content creators to sponsor their products and services. They may propose a contract if your content becomes viral enough.

This contract comes from “you sponsor our products, we pay you“. Or you could receive a percentage from the sales your videos produce.

However, if you’re enrolled in the TikTok Creator Fund, you’ll get paid for your viral videos. The more views and user engagement you have, the more you get paid.

The TikTok Creator Fund generally pays 4 cents per 1,000 views, so one million views may get anywhere from $20 to $40.

The secret of making money with TikTok is being consistently relevant and building a loyal audience, not aiming for virality all the time!


Becoming viral on TikTok is not that difficult once you understand what makes a video viral:

  • Catchy song
  • Unique content
  • Humoristic approach
  • Likable personality
  • Capitalizing on a popular trend

Not everyone can become viral on TikTok, but once you do become viral, it all boils down to consistency and hard work.

Remaining relevant relies on posting quality content, getting to know your audience, delivering originality, and remaining consistent. That’s all.

Comment below if you have questions or real-life experiences with TikTok virality!

Is it good to aim for virality on TikTok?

Not exactly, no. Aiming for TikTok virality is like trying to catch lightning in a bottle. It’s very elusive and uncertain.

That’s because virality depends on how people react to your video. And you can’t gauge how people react to your content until you know your audience.

Moreover, virality has a certain “wow” factor that pops up unexpectedly. It’s just how seemingly random videos become viral for no apparent reason.

But something about the video clicked with the audience, and virality ensued. Can you replicate that “wow” factor while still being innovative?

The key is creating good-quality content that caters to your audience. Do what you know works.

And if you go viral as a result, so be it!

Do you have to watch the full TikTok for it to count as a view?

No, simply beginning to watch a TikTok video counts as a view. Rewatching the video counts as another view.

Rewatching the video 10 times results in 10 individual views. Of course, this doesn’t apply to the video creator. Their views don’t count.

However, there’s a difference between a view and watching a video fully. The TikTok algorithm will prioritize videos that keep the audience engaged “for longer“.

The best videos keep the viewers engaged for their full duration. Those videos are the most likely to end up on the FYP page, for instance.

TikTok has a system in place by which it analyses the viral potential of videos based on their watch time:

– If at least 70% of a video is watched, that video can potentially gather 10,000+ views
– If at least 50% is watched, the video can gather 1,000+ views
– If at least 30% is watched, the video can gather 300+ views
– If a video is watched 90% or fully, TikTok takes it into consideration for the FYP
– If a video is rewatched, TikTok will most surely put it in the FYP

Keep these things in mind when posting on TikTok, and you’ll reach fame that much faster!

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Alex Popa

My name is Alex and I have a knack for social media in all its shapes and forms. I’ve dealt with such things for quite some time and I noticed that many people have issues with social media and technicalities.

Unforeseen errors, bugs, and other problems make their use of social media problematic. These things will be discussed amply in the guides on Whizcase.

I'll present the facts as they are, and offer quick and easy solutions for them.

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