Were you recently watching a TikTok live, and everyone yelled, “Tap the screen!!!“?
Double-tapping the screen while watching a TikTok live will give the video a like or a heart. Another double-tap will give them another like.
This will tell the TikTok algorithm that something interesting is happening in the video and that people like it.
Keep reading to see what this means for the content creator and what happens when more people like a live video simultaneously on TikTok!
How Do Likes Benefit TikTok Live Creators?
Content creators are ranked on several levels, including the number of followers, likes, views, and so on.
When you like a creator’s live TikTok video, you’re telling the TikTok algorithm that this content creator has gotten your attention.
This matters greatly for the FYP (For You Page) ranking on TikTok. Did you ever wonder how content creators get to appear on the TikTok FYP?
Well, one of the ways they do that is by receiving many likes on their live videos. The more likes they receive, the better their chances of appearing on the For You Page.
You might not know that “like synchronization” is key during a live TikTok video. The algorithm emphasizes situations where multiple users like the live video simultaneously instead of singular cases.
When that happens, the algorithm gives the video, and the content creator, a much better score than if people would offer random likes.
That’s why you see the “Tap the screen” exclamation on many live videos. They want to artificially create a “like synchronization” to trick the algorithm into thinking something interesting is happening in the video.
Many content creators are doing this to push their channels further with little to no effort.
What Are the Benefits of Going Live on TikTok?
TikTok live has two undeniable benefits:
- Promoting your channel by appearing on the For You Page
- Making money through Diamonds and LIVE Gifts
We’ve already touched upon the For You Page, but it’s time to delve deeper. What is the For You Page, and why is it important to get on it?
1. For You Page
The “For You Page” on TikTok is the first page you see when you open TikTok. It doesn’t contain random TikTok videos but rather high-quality and curated ones.
The TikTok algorithm puts different videos on every user For You Page based on their past interactions and likes.
Here are several factors that decide what content you see on the FYP page:
- The content you share
- The content you like
- The content you follow
- The content you create
- The comments you add to other content
- Various information from your videos (hashtags and captions)
- Country settings on your device
- Language settings on your device
- Your device type
If your content appears on the “For You” page, it means two things:
- The TikTok algorithm has decided that your content is high-quality
- Your content will receive preferential treatment by being on the FYP
You’ll get more views, potentially more followers, more likes, and more engagement from your followers and other people around TikTok.
The FYP can propel you to TikTok stardom and pave your way forward. But getting on it is tough, as expected.
2. Diamonds and LIVE Gifts
Your other incentive for doing TikTok Lives is receiving Diamonds and LIVE Gifts. What are these, you ask?
Diamonds are digital placeholders for money. You can exchange these diamonds for real currency within TikTok.
Every diamond is worth 5 cents, so 10 diamonds are $0.5, while 1000 diamonds are $50. But remember – TikTok keeps 50% of what you earn from diamonds.
So, selling 1000 diamonds nets you a profit of $25, not $50. Moreover, you can only withdraw money from diamonds once you reach $100, and you’re limited to withdrawing $1,000 per week.
But how many diamonds are gifts work? Well, 50% of the total coin value of every gift. A gift worth 5,000 coins will provide 2,500 diamonds to the content creator receiving the gift.
2,500 diamonds translate to $125. But TikTok gets 50% of that, so the content creator is left with $62.5 from an investment of $5,000 from the user.
To summarize, double-tapping on a TikTok live will send a like to the video. This tells the TikTok algorithm that the video is interesting and deserves attention.
If more people like the live video simultaneously, the TikTok algorithm may send the video to the FYP (For You Page).
Content creators who get on the FYP become more popular because of the preferential treatment. They receive more likes, more followers, and so on.
If you have any questions about this system, feel free to comment below, and I’ll try to help you! Until then, stay tuned for other articles about TikTok.