What Does OBO Mean on Facebook?

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Written by: Alex Popa


What Does OBO Mean on Facebook?

Did you see the “OBO” or “obo” marker on a sales advertisement on the Facebook Marketplace?

It means “or best offer,” which means the seller is ready to accept a lower offer than they’re asking for.

This means the seller is willing to drop the price if no one is willing to offer what they’re asking for.

Keep reading to learn more about what “OBO” means on Facebook and how it’s used!

Summary: In this article, I explain the meaning of "OBO" (or "obo") in the context of Facebook Marketplace ads.

"OBO" stands for "or best offer," indicating that the seller is willing to accept a lower price than the one listed in the ad.

Sellers use this term when they want to sell their items quickly and are open to negotiation. You might see "OBO" in ads for various items, such as cars, properties, or gadgets, regardless of the seller's preferred payment method.

Understanding this term can help you navigate Facebook Marketplace more effectively and identify opportunities for negotiation.

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What Does OBO Mean on Facebook?

When Is ”OBO” Used on Facebook?

You’ll see the “OBO” term used on the Facebook Marketplace when people are trying to sell things – clothes, cars, properties, tech, etc.

If you don’t know how to open the Facebook Marketplace, it’s simple. Look on the upper-hand side menu in your Facebook feed.

Facebook Marketplace
Facebook Marketplace

There’s a “shop” icon there. It looks like a boutique or something. That’s the Marketplace.

Tap on it, and you’ll see all sorts of advertisements. People sell all kinds of things on Facebook, including:

  • Cars
  • Pets
  • Properties
  • Computers
  • Wedding dresses
  • Shoes
  • Phones
  • Bikes

You’ll see that some ads have a price followed by the “OBO” mention. This means that the price is negotiable. The seller will accept a lower offer if necessary.

For instance, if I were to sell a bike for $500 and I mentioned OBO in the ad, it means that if no one is willing to offer me $500 for it, I’ll accept $450 or $400.

The “best offer” made will win. That best offer is to be decided by me, the seller.

What Types of Facebook Ads Can Use ”OBO”?

You can use the “OBO” mention on any ad on the Facebook Marketplace. You could be selling a car or a self-care product, and the ”OBO” marker still works.

It means you’re ready to accept lower offers for what you’re selling. 

Take a look through the Facebook Marketplace, and you’ll see this term used in various ads.

It also doesn’t matter what payment method the seller has implemented. Whether they want cash or a wire transfer, the “OBO” mention can be used just the same.

Why Do Sellers Use “OBO” On Their Ads?

Many online sellers on Facebook understand that their products might not garner enough attention.

The “OBO” term reveals a sense of urgency in their ad. They want to sell their product sooner.

Otherwise, they’d stick to a single price and not give in a single cent. Sure, they’ll wait longer until someone buys their product, but so what?

On the other hand, if they’re in a hurry to sell it, they’ll take any offer as long as it’s within their bottom line.

Remember that, while these sellers accept lower offers, it’s entirely up to them what offer they accept.

They may even accept exchanges for their products. Create an enticing offer, and you’ll convince the seller to sell to you.


The “OBO” term means “or best offer” on Facebook and other platforms where you can sell stuff.

The seller wants to get rid of their product fast, and they’ll accept any offer as long as it’s good enough. 

Even if they don’t get the price they were asking for originally, it’s fine. Negotiating with this type of seller is easier.

The “OBO” term doesn’t have any other meaning on Facebook. This is the only usage I’ve uncovered after researching it.

I hope this article has helped you understand how the Facebook Marketplace works and what sellers mean by “OBO.”

If you have any other questions, leave them below, and I’ll be sure to answer them as quickly as possible. Stay tuned for more helpful articles!

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Alex Popa

My name is Alex and I have a knack for social media in all its shapes and forms. I’ve dealt with such things for quite some time and I noticed that many people have issues with social media and technicalities.

Unforeseen errors, bugs, and other problems make their use of social media problematic. These things will be discussed amply in the guides on Whizcase.

I'll present the facts as they are, and offer quick and easy solutions for them.

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