101 TikTok Statistics in 2022 – User Data, Financials & Trends

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Written by: Alex Popa

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101 TikTok Statistics in 2022 – User Data, Financials & Trends

Did you know that TikTok was the third-largest social media platform in 2021? Recently, the app has blown past the 1 billion monthly users, and it is estimated that it may reach 1.5B users in 2023-2024.

TikTok’s history and unprecedented ascension are a fascinating read, and if you’d like to know why there are two versions of TikTok or how popular the app truly is, read below!

Here are the most important statistics about TikTok as of 2022:

  • TikTok has more than 1 billion monthly users during the first quarter of 2022
  • TikTok is available in over 150 countries
  • TikTok was downloaded more than three billion times, with Android users amounting to 75.5% of the total userbase
  • 43% of all TikTok videos are lip-syncing videos
  • During the first year it was launched, TikTok averaged 1 million views per day
  • TikTok had 88% positive reviews in the US in 2020, being the most positively reviewed app that year
  • Over 83% of all TikTok users are content creators (they have posted at least a video on the platform)
  • TikTok was the most downloaded app in 2021, beating Facebook, Instagram, and others
  • 57% of all TikTok users are women, with 43% being men
  • 50% of TikTokers have purchased a product/service after watching a TikTok LIVE on the platform
  • 2 in 3 users will most likely buy something while scrolling through the TikTok feed
  • On December 2018, TikTok registered a 394.9% increase in userbase, from 54,793,729 million users in January 2018 to 271,188,301 million users 11 months later
  • Bytedance’s (TikTok’s parent company) revenue in 2019 clocked at $17 billion, more than doubling 2018’s $7.4 billion
  • It is estimated that TikTok will hit a revenue of $12 billion from advertising this year
  • Recently, TikTok has created a $1 billion Creator Fund to pay the content creators on the platform
  • TikTok’s parent company, ByteDance, is the most valuable start-up company in the world at $180 billion
  • TikTok is more popular in the West than in China. Douyin, the Chinese version of TikTok, only has 600 million monthly users
  • TikTok users spend an average of 95 minutes on the app daily. By comparison, Snapchat’s daily usage is 21 minutes, Twitter’s is 29 minutes, Facebook’s is 49 minutes, and Instagram’s is 51 minutes. Even YouTubers only spend 74 minutes per day on the platform
  • TikTok is banned or restricted in four countries: India, Russia, Indonesia, and Bangladesh. India flagged the Chinese app as a data security threat following border disputes between the two countries
  • The most popular category on TikTok is Entertainment, with over 535 billion hashtag views, followed by Dance (181 billion), Pranks (79 billion), and Fitness (57 billion)
  • In January 2022, the hashtag “fyp” (For You Page) amassed over 18.57 trillion views
  • China has a different, more educative, less entertainment-focused version of TikTok called Douyin.
  • In 2022, Khabane Lame is the most popular TikTok star, with nearly 150 million followers. He also makes up to $750,000 per TikTok clip
  • Douyin has many more features than TikTok, such as In-Video Search, In-App Shopping, Location Tagging, Pinned Posts, Business Accounts, and Full-Length Movies
  • The average US TikTok user opens the app 8 times a day
  • On average, TikTok users open the app 19 times per day
  • 60% of all TikTok users are Gen Z (born between 1997 to 2012)

That’s not all, though. Below, you’ll find several statistics categories that paint a much clearer picture of TikTok!

Engagement and Usage Stats

TikTok’s engagement rate among its users is the highest among all other social media apps. Take a look below for some cool data:

  • TikTok’s engagement rate in the US has increased by 1,553% between 2019 and 2017
  • On average, micro-influencers have an engagement rate of 18% on TikTok, which is astoundingly high compared to other apps (engagement rate is the sum of all the comments, likes, and shares, which is then divided by the total number of shares)
  • TikTok users spend an average of 95 minutes on the app daily. By comparison, Snapchat’s daily usage is 21 minutes, Twitter’s is 29 minutes, Facebook’s is 49 minutes, and Instagram’s is 51 minutes. Even YouTubers only spend 74 minutes per day on the platform
  • US TikTokers spend an average of 1,374 minutes per month using the app. By comparison, Facebook’s engagement rate is 990 minutes per month from US users
  • In 2021, TikTokers in Singapore spent 74% more time on TikTok than in 2020. Overall, TikTok’s usage grew by 48% in 2021 compared to 2020
  • More than 1 billion monthly users during the first quarter of 2022
  • In April 2022, the US had the most TikTokers (136.5 million), with Indonesia taking second place (99 million users), and Brazil at 74 million
  • 50% of internet users in the US are using TikTok
  • TikTok was downloaded more than three billion times, with Android users amounting to 75.5% of the total userbase
  • In January 2022, 88% of people aged 18+ in Saudi Arabia were using TikTok daily. The United Arab Emirates had a reach of 81.3%
  • 57% of all TikTok users are women, with 43% being men
  • In April 2022, it was estimated that 24% of TikTok users were women between 18 and 24. Men of the same age formed 18% of the audience
  • In April 2021, 6% of all TikTok users spent more than 10 hours per week on TikTok
  • On average, TikTok users open the app 19 times per day
  • From 2018 to 2021, TikTok’s worldwide userbase grew by 578.2%, from 133 million users to 902 million users
  • From 2018 to 2021, TikTok’s Latin America userbase grew by 6,167%, from 3 million users to 188 million users
  • From 2017 to 2022, TikTok’s number of worldwide downloads increased by 4,755%, from 68 million downloads in 2017 to 3.3 billion in 2022
  • 28% of all TikTok users in 2021 were aged 10-19
  • TikTok is available in over 150 countries
  • TikTok had 88% positive reviews in the US in 2020, being the most positively reviewed app that year
  • TikTok took 5.1 years to reach 1 billion monthly active users from 2016 to 2021. By comparison, Facebook reached the same milestone in 8.7 years (Facebook Messenger had the same achievement in 4.9 years)

Suffice it to say that TikTok has outrun nearly every other social media platform in terms of user engagement and usage among internet users.

Financial Data

The Chinese-owned social media app doesn’t only impress through its market penetration and user engagement but also its financial data:

  • TikTok was valued at $50 billion in 2020
  • ByteDance, TikTok’s parent company, was valued at $180 billion, but private bids for it exceeded $350 billion
  • TikTok had revenue of $4.497 billion in 2021, an increase of 7,356% in four years. TikTok’s 2017 revenue was only 63 million
  • TikTok’s revenue saw a 77.92% increase from 2020 to 2021 ($2.64 billion to $4.697 billion)
  • Consumers have spent over $2.5 billion worldwide on TikTok as of 2021
  • 79% of TikTok’s entire revenue comes from China, with 8% coming from the US
  • Bytedance, TikTok’s parent company, had a gross profit of $19 billion in 2020, a growth of 93% from 2019
  • Based on older research, 37% of TikTok’s US userbase originate from households with $100,000+ yearly income
  • TikTok creators earn from 2 to 4 cents per every 1,000 views
  • 68% of US marketers were using TikTok in March 2021 for influencer marketing, an increase of 325% from December 2019
  • US TikTok users spend the most on TikTok coin purchases ($23.1 million from 2018 to 2019)
  • A 2019 study showed that brand takeover ads could cost between $20,000 to $200,000, while another study showed that Hashtag Challenges run expenses of over $100,000 for brands
  • In 2019, TikTok creators with over 2.5 million followers charged between $600 to $1,000 per sponsored post
  • The average revenue per TikTok post is $0.71 per 1,000 followers. By comparison, Instagram offers $1.32 for the same thing, a difference of 86%
  • ByteDance, TikoTok’s parent company, had net losses worth $84.9 billion in 2021
  • It is estimated that TikTok will hit a revenue of $12 billion from advertising this year

While creators earn much less from TikTok than other social media platforms like Instagram, the short form of TikTok content still makes it an extremely attractive source of income.

Content Creators & Brand Data

TikTok’s popularity is in no small part a result of its many content creators that post content daily and gather tens of millions of viewers. Read below for more data on them:

  • On September 2022, TikTok dancer Charly D’Amelio was surpassed by comedian Khabane Lame in the number of followers (almost 150 million followers for Khabane Lame)
  • In 2021, the most popular content creator on TikTok was the K-pop boy band BTS, with over 47 million video plays’ worth of content. In second place was the beauty influencer Nikita Dragun with 39 million video plays
  • In 2021, the majority (53%) of TikTok content creators were aged 18 to 25. Approximately 9% of content creators were under 13
  • In 2021, the majority (53.79%) of TikTok content creators were women
  • In January 2022, the hashtag “fyp” (For You Page) amassed over 18.57 trillion views
  • Over 83% of all TikTok users are content creators (they have posted at least a video on the platform)
  • TikTok will soon introduce the ability to sell merchandise through the app, but only for content creators
  • The most popular content creators on Douyin, the Chinese version of TikTok, are over 60 years old
  • Recently, TikTok has created a $1 billion Creator Fund to pay the content creators on the platform
  • There are 16 content Creators on TikTok with over 50 million followers:
    1. Khabane Lame (150,869,410 followers)
    2. Charlyt D’Amelio (148,136,364 followers)
    3. Bella Poarch (92,131,766 followers)
    4. Addison (88,700,000 followers)
    5. Will Smith (72,400,000 followers)
    6. Zach King (70,400,000 followers)
    7. Kimberly Loaiza (68,700,000 followers)
    8. cznburak (64,500,000 followers)
    9. The Rock (61,900,000 followers)
    10. domelipa (59,900,000 followers)
    11. dixie (57,500,000 followers)
    12. Jason Derulo (55,600,000 followers)
    13. Spencer X (55,200,000 followers)
    14. Loren Gray (54,500,000 followers)
    15. BTS (53,700,000 followers)
    16. Michael Le (52,300,000 followers)
  • TikTok’s creator account on its platform has only 65,700,000 followers
  • Adult Swim is the fastest-growing brand on TikTok as of July 2021. In one month, from June to July 2021, Adult Swim’s mentions on TikTok saw an increase of 1,787.5%
  • In July 2021, the most popular brand on TikTok was sports retailer Shine, with over 6,630 mentions. Shine also took the top spot for brand popularity among influencers in 2020

It’s interesting how content creators took to TikTok and built their communities on the platform. Many brands have also realized the potential of TikTok lately.

TikTok’s Influence and Impact Data

TikTok has an unquestionable impact on society and strongly influences its user base. Products and services are promoted on the platform daily, and many new users rush for the next dopamine dose.

Here are a few facts about TikTok’s influence and impact:

  • TikTok’s community is more engaging with content on the platform than on other social media platforms, including Facebook, Instagram, YouTube, etc.
  • TikTokers are 1.3 times more likely to become aware of new trends, products, and services than other social media users
  • 79% of TikTok users say that the app inspires them to try out new things in real life, and 71% of users admit that TikTok has the biggest impact on their lives among all the social media platforms they use
  • 50% of TikTokers have purchased a product/service after watching a TikTok LIVE on the platform
  • 2 in 3 users will most likely buy something while scrolling through the TikTok feed
  • TikTokers are twice as likely to recommend products/services they’ve seen on the platform and convince others also to buy them
  • TikTokers have said that you don’t need as many followers to go viral – just originality and a catchy personality
  • Brands often create new trends, memes, or challenges for TikTok users to participate in, and the community highly appreciates this
  • 68% of TikTok users admit that they remember brands better if the videos promoting them play popular songs
  • 55% of TikTokers admit they use the platform to research various services, products, or services
  • 63% of all TikTok ads that succeed make their point right away to catch the users’ attention instantly

By the way things are going, TikTok is on its way to becoming the world’s most influential social media platform. Whether that’s a good or bad thing is up to you to decide!

Fun Facts About TikTok

  • TikTok was initially released only in China under the name of Douyin to see what impact it would have on users. It quickly became the most downloaded app in China
  • Douyin took 200 days to develop and launch
  • TikTok and Douyin are different apps with different features. Generally, TikTok is more focused on entertainment, while Douyin focuses more on educational content, skill development, and so on
  • During the first year it was launched, TikTok averaged 1 million views per day
  • TikTok’s algorithm uses information such as sound, lighting, and movement in a video to determine its chance of going viral
  • Posting a TikTok video between 6 to 10 in the morning and 7 to 11 in the evening (Eastern Time) will improve their viewability
  • Facebook tried to compete with TikTok by introducing a feature called Lasso, which shared many of the Chinese app’s features. However, it didn’t succeed, so it was pulled out
  • TikTok uses an in-app currency to allow users to tip creators. In-app currency sales also exist, and TikTok has made over $75 million from them since 2019
  • 43% of all TikTok videos are lip-syncing videos
  • Before being banned in India, TikTok had over 200 million users in the country
  • Since becoming viral in 2019, the #raindrop challenge has received more than 1.1 billion views
  • A large amount of research shows that TikTok passively shortens your attention span
  • In 2021, TikTok was the seventh most-used social media app, beating YouTube, WhatsApp, and Instagram

Conclusion

TikTok is one of the largest and most popular social media platforms at this moment. As time passes, it’s becoming increasingly popular and will quickly surpass every other app.

Again, whether that’s a good or bad thing is up to you to interpret!

Sources

Statista: TikTok – Statistics & Facts
Statista: Number of TikTok users worldwide from 2020 to 2025
YouGov: TikTok Statistics
Reuters Institute: Digital News Report 2022
Hootsuite: Important TikTok Stats Marketers Need to Know in 2022
Socialblade: TikTok Statistics
Apptopia: Worldwide & US Download Leaders
AudienceProject: App & social media usage

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Alex Popa

My name is Alex and I have a knack for social media in all its shapes and forms. I’ve dealt with such things for quite some time and I noticed that many people have issues with social media and technicalities.

Unforeseen errors, bugs, and other problems make their use of social media problematic. These things will be discussed amply in the guides on Whizcase.

I'll present the facts as they are, and offer quick and easy solutions for them.

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